Constantin Basturea has established The NewPR Wiki, and now has a roster of a few dozen contributors who have helped to build it into a strong resource, full of links to information on everything from Anti-Astroturfing and Blogging (Business, Non-Profit and otherwise) to White Papers and Wikis (and even White Papers about Wikis).
One page I’m looking forward to exploring is the one on Social Media Optimization, which is the human side to Search Engine Optimization.
There’s lots of good information about more traditional PR topics, such as PR Measurement, too. This is one to bookmark in Del.icio.us. In fact, if you use that social bookmarking site, you’ll see this already is in the first page of search results when you search for “PR.”
This is also the place where you can read the show notes for Shel Holtz and Neville Hobson’s PR + Technology podcast, “For Immediate Release.”