Groundswell Review in Social Media Snippets

SMUGgle Scott Meis, an Associate Professor in SMUG’s Department of Political Science, has a couple of great posts reviewing Groundswell: Winning in a World Transformed by Social Technologies on his Social Media Snippets blog. Here are Part 1 and Part 2.

I had heard one of the authors, Charlene Li, at a Web 2.0 Summit and posted my review of her presentation at that time. I had planned to write a full review after I listened to the audio book on the return flight, but got otherwise occupied.

Thanks for your review, Scott!

Author: Lee Aase

Husband of one, father of six, grandfather of 14. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

0 thoughts on “Groundswell Review in Social Media Snippets”

  1. Great book. We had everyone in the company read it so they will have at least some idea what I am talking about when I bring up social media. Now I can tell who hasn’t read it when by the glazing of their eyes.

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