Apple Neutralizing Windows Advertising

I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign:


It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.


And the first Windows ad with Seinfeld was REALLY pointless:


Here’s another Mac ad, poking fun at the Microsoft decision to banish “Vista” from its advertising vocabulary:


I think Apple gets the best of this exchange, turning the huge Windows ad spend into a negative.

Erick Schonfeld at TechCrunch has a different opinion.

What do you think?

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Author: Lee Aase

Husband of one, father of six, grandfather of 14. Chancellor Emeritus, SMUG. By day I'm the Director of the Mayo Clinic Social Media Network. Whatever I say here is my personal opinion, and doesn't reflect the positions of my employer.

One thought on “Apple Neutralizing Windows Advertising”

  1. As much as I admire Apple, I wish they’d stop trashing the competition and focus on their own products. Windows and Vista are just too easy a target. Apple should focus instead on what is good about their own products.

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