RAQ – What is a SMUGgle?

Even though we don’t have our own sports teams (which helps us keep tuition down!), Social Media University Global still needs a nickname for our student body. Referring to the whole bunch as “SMUG students” has an unfortunate connotation, but until a few weeks ago it was the best I could do.

Then, in a comment on this post, Jim Streed suggested “SMUGgles” as the collective shorthand designation. For those who haven’t read the Harry Potter books, it’s a take-off on J.K. Rowling’s name for ordinary mortals, Muggles: those who lack magical powers.

And while “muggles” is sometimes used pejoratively by Harry’s peers, SMUGgles is a label we should all wear proudly. It reinforces one of the founding principles of our institution:

You don’t have to be a wizard to get magical results with these powerful tools.

Everything you see here is accomplished through free or ridiculously inexpensive services like YouTube, Facebook, Flickr and WordPress.com, and with no professional IT support. And with SMUG you can work through the learning process step by step, until you feel confident using these tools in your organization.

But having chosen SMUGgle as our “team name,” that still left us with one problem. We all can picture a Cardinal, or a Blue Jay, or a Viking, but what does a SMUGgle look like? What could be our school mascot?

For now, we’re going with something that bears an eerie resemblance to the “I just joined Facebook” avatar that represents all of us on that social networking platform until we upload a picture. Somehow that seems appropriate, because it shows that SMUG is not only open to newbs, it’s intended for beginners.

But with that, I also want to renew the call for those, newb or not, who have artistic abilities and would like to design a new masthead and logo for SMUG. It would be great to have an official seal that incorporates our Latin motto, Suus Non Ut Diffucile, and if we could get an original drawing for the SMUGgle mascot, that would be fantastic, too.

If the Obama campaign can have an official seal complete with a Latin motto, why not SMUG? To borrow a phrase, “Yes, we can!

I promise that once we select a SMUG seal, we’ll use it a lot longer than Obama did.

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Welcoming an Associate Professor

It’s been rewarding over the last several months to see the number of “students” at Social Media University, Global climb to more than 150, and to have so many countries represented, literally putting the “Global” in SMUG.

Another goal has been to get more “faculty” members, and to have “associate professors” with experience in different areas contributing their expertise. That’s why I’m so excited to have Jan Husdal providing the Blogging 107: Typepad Pros and Cons course. An added bonus is that he’s from Norway, so now we also have two continents represented among the faculty.

I have appreciated learning from Jan through his Typepad vs. WordPress blog; he’s responsible for helping me find out how to add the social sharing buttons you see on some of the newer posts here.

I know you will find his posts helpful, too.

If you see any of the courses in the proposed curriculum that you would like to write, or if you have ideas for class offerings that you think would be helpful and interesting to others, please get in touch with me through the e-mail you see in the Contact the Chancellor sidebar.

Blogging 107: Typepad Pros and Cons

Chancellor’s Note: This post was written by Associate Professor Jan Husdal, the newest addition to the SMUG Faculty. Please join me in thanking him for this contribution, and also check out his excellent Typepad vs. WordPress blog.

For someone setting out to become a blogger, choosing the right platform is important. Once chosen, it is very difficult to reverse to a different platform. Not because it is not possible (since in most cases it is possible to fully export and import posts between blogging platform), but because every platform works differently and you get used to doing your blogging in a certain way. Apart from that, different blogging platforms cater to different audiences, so it is important to choose the platform that suits your needs.

Comparing “the big three”

In brief, although many may disagree here, my division is this:

  • Blogger
    If all you care about is a quick set-up and a free platform for making money
  • WordPress
    If you want a free platform with a lot of functionality and if you are in it for the blogging, not for the money
  • Typepad
    If you want a platform that is easy to use and that can be customized for business

So, what are the disadvantages and advantages of choosing TypePad for blogging?

TypePad – Pros

An interface that is easy to use and understand. The TypePad user interface is intuitively set up an easy to use. I had no problems finding out where which function was.

The ability to add scripts. This allows you add or embed practically any desirable widget you want, since most widgets are scripted. This means that TypePad can easily be integrated with other services.

The ability to have AdSense or other scripted ads. Since most ad content is scripted, with TypePad you can build a so-called make-money-blog or an affiliate website, e.g. for amazon.com

The ability to customize your blog theme. This is possible from The Plus level and up. For more information, see this post: How to build a TypePad theme from scratch.

A wide selection of themes. TypePad has some 200+ themes to choose from and they keep adding new themes all the time.

Unlimited number of Photo albums. TypePad is the only blogging platform that has integrated photo albums. Not the best I’ve seen, but it beats Flickr or other services.

TypePad – Cons

TypePad costs money. Their Basic account starts at $4.95/mo and although that may not seem like much, you can get a lot more functionality for free in WordPress or Blogger. The Plus level, which is the minimum I recommend for TypePad, comes at $8.95/mo. The Pro account at $14.95/mo gives you full control over your themes CSS and HTML templates, but as the name suggests, it is better left to the “pros”.

Very few integrated widgets. Although the upside to TypePad is that you can install any widget you like, the downside is that you need to hunt for it yourself. Many of these widgets come in free ad-based and paid ad-free versions. That adds even more costs to your Typepad blog. On a side note, in my opinion any blogging platform should come with an integrated search form, contact form and default Error 404 page. Only WordPress does that.

Limited number of blogs in one account. If you want to create more than one blog, you need to Plus account. If you want more than three, then you need the Pro account.

Conclusion

TypePad is a blogging platform that is easy and straightforward to use, and it has a vast selection of themes to choose from. It is fully customizable and also allows commercial content, which means that you can make money with your blog. But, TypePad comes at a cost, and there are free systems, like WordPress, that offer more functionality for free.

Related

Here is a post I’ve written that hightlights some of the major differences between TypePad and WordPress: wordpress.com – not for serious bloggers? Many of the WordPress “pros” in the post are at the same time TypePad “cons,” adding to the above.

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Blogging 204: WordPress.com Social Sharing

Long-time SMUGgles will note something new at the bottom of each new post (and I will be adding these retroactively as I am able.) It looks like this:

This social sharing toolbar lets readers quickly and easily share interesting posts quickly and easily with specific friends or with the wider Web, through Facebook, Digg, Del.icio.us, StumbleUpon, Reddit, Blinklist, Ma.gnolia.com, Technorati, Furl and Newsvine.

So if you see something you want to share, like the 10 Steps to Your Own FREE Podcast post (which is featured in the screencast below) or this podcast on Postural Orthostatic Tachycardia Syndrome (POTS), it’s easy to spread the word.

And it’s easy for you as a blogger to add these buttons to make your content easy to share. The screencast below takes you through the process of adding the buttons a post and also using the buttons to share.

But before we do that, I want to take a moment to thank Jan from the Typepad vs. WordPress blog (who will soon debut as a SMUG visiting professor) for sharing how to add this functionality. Because WordPress.com doesn’t allow import of Flash-based widgets, I had thought it was impossible to have these social sharing buttons on my posts. Another friend, Monty, calls WordPress.com “Digg-proof” and I think that’s why.

But no more. I saw these buttons on Jan’s blog (which is on WordPress.com) and asked how it was done. Jan sent the link to where I could download the GetSocial program, along with a tutorial.

But I thought a show-and-tell screencast would be simpler, so here it is:

[youtube=http://www.youtube.com/watch?v=dCnVpj6XCYs]