Janet Johnson on Blogging Best Practices

Here’s Janet’s list:

    Get the support of your CEO and others at the highest level.
    Assign roles, responsibilities and processes up front
    Impement a crisis communication plan… just in case
    Establish a clear theme/focus for the blog
    Keep posts fresh, relevant and accurate
    Manage comments in a timely manner
    Link to lots of other relevant blogs
    Actively comment on other blogs
    Keep an eye on who is linking to your blog/posts

For blog fodder, look at other relevant or popular blogs. By bringing together links that are helpful to people who have the same interests, you provide a service to your readers…which will make your blog more valuable to them. Scour vertical media in your niche. Blog at industry events (like I am right now.) Share your own experiences or ideas.

She also highlights some etiquette about blogging, and recommends a book called Publish & Prosper.

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Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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