I had to catch my plane at 3:45 yesterday in San Francisco, so I couldn’t stay for the post-conference workshop, but I did get some good reading material for the ride home, Debbie Weil’s The Corporate Blogging Book. A signed copy, no less.
I got through the first seven chapters on the plane. It’s a good overview of blogging from the corporate perspective, and what it has to offer both from an external marketing perspective and also for internal/employee communications.
Here’s a link to Debbie’s blog, where she has links to some other reviews, and where you can download and read Chapter 1 right now.
I think Chapter 7, “Top Ten Tips to Write an Effective Business Blog” is the highlight…but then, I haven’t read the last three chapters or the 40 pages of Bonus Resources. Not surprisingly, one of the top ten tips is “Package what your write (ten Tips, five Rules, seven Ways.)” Here are the other nine:
Choose the right topic (be sure it’s specific)
Find your voice
Invite a conversation
Always, always link
Write for Web readers
Write for Google searchers
I’m looking forward to reading the rest, and maybe I’ll have a full overview then.