The Washington Post has an article about hotel CEO J.W. “Bill” Marriott and his new blog.
Right now, his is the only Marriott blog, and he dictates his posts into a tape recorder for transcribing. But it’s pretty clearly not just PR spin; you can also listen to the audio version, and these are his thoughts and reflections that are being converted to text.
So if a blog with video is called a vlog, what’s a blog with audio? An alog?
It will be interesting to see where they take this, and whether other employees such as hotel managers start blogging.
They seem to have thought through some of the implications of having a public blog, as indicated in their terms of use when you add a comment. Comments are moderated, and they say that just as they would ask someone to leave if they were shouting at the top of his lungs in their hotel lobby, they are going to expect decorum in the blog.
Technorati: Marriott, Blog, CEO Blogs
