What is a cool viral branding experience?

Thanks to my colleague Elizabeth R. for passing this tip along from one of her former co-workers at the Weber Shandwick agency. Odwalla has a Flash-based Soy Smart spelling contest featuring an animated Ken Jennings of Jeopardy! fame that’s pretty fun and maybe even addicting. It’s got some viral potential with a send-to-a-friend feature, and the top score each day gets a free T-shirt.

I tried it earlier today and got a 21, and just now did it a second time to reach 25, which put me tops on the list at this moment. I think it’s probably a really new contest, so it’s my best chance to get a T-shirt before the virus spreads too far.

The first time I played I was checking the high scores while I was playing, between words. This time when I checked the list of high scores didn’t show. I wonder whether they changed the application. The ability to do that, if it’s what they did, is another cool thing about Web 2.0 applications; they can be tweakedif necessary to increase engagement.

I’m a real milk guy (a descendant of dairy farmers), so I’m probably not their target market for soy milk, but the application does create an extended experience with the Odwalla brand.

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Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

0 thoughts on “What is a cool viral branding experience?”

  1. Hi Lee – glad you like the game! High Scores actually reset at 5 p.m. CST each day, and I see you’re top as of right now! Good luck!

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