Facebook Fan Page: Free Yellow Pages Ad?

With this week’s announcement of its fan Pages and Social Ads, along with its Beacon program, Facebook has made business use a much more integral part of its service. This is the way it has to be, even though some users are grumbling about the commercialization.

I had originally seen the Pages program as, in essence, a free electronic Yellow Pages ad for businesses and organizations. But then when I published a Fan Page and did a search, it didn’t come up among the results.

When I did a search for the Coca Cola fan page, though, the Coke fan pages did show up:


And when you click the “Page” section of results, you see this:

Whereas when I search for the page I created, no Pages are listed in the results:

Can anyone tell me why Pages don’t show up in search results? Do the Coca Cola pages show up because Coke is an advertiser? If that’s the reason, as I suspect, at what level do you have to be advertising for your Page to be part of the search results?

TechnoratiTechnorati: , , , , , , ,

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

3 thoughts on “Facebook Fan Page: Free Yellow Pages Ad?”

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.