PR and Social Media Measurement Award Program

For those SMUGgles who are working in PR and who have used PR research and measurement extensively in one of your PR campaigns this past year, you might want to consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation.  Entries of all types are welcome – including research using social media!  The award recognizes superb examples of research used to support public relations practice. Winners are honored at the Institute for Public Relations Summit on Measurement in October in Portsmouth, NH.
Entries are due August 15th.  Here are examples of previous winners’ entries: Padilla Speer Beardsley’s Winning 2007 entry or Shell’s 2008 entry – and there are more on the site.
I was in Portsmouth for the IPR meeting two years ago when Padilla Speer was recognized, and the campaign they did (and the recognition they received) was quite impressive. This isn’t “just another” award program. I’m now a member of the IPR measurement commission, and this award is intended to be a really rigorous, worthwhile program to highlight the best measurement work being done in PR.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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