GTD Tip: Personal Blog as Ultimate General Reference File

Readers of David Allen’s Getting Things Done are familiar with his advice that general reference files are best stored in one A-Z file drawer (or rather one A-Z file system, using as many file drawers as your space allows.)

For e-mails that are not actionable but may have some future usefulness, storing on your local hard drive in a “Reference – Business” or “Reference – Personal” folder is a good option. You could make it one big reference folder, too. The point is your reference e-mails are in one location (and with a big enough hard drive, space isn’t an issue) where you can use indexed search functions to find that old message when you need it. More on e-mail implementation of GTD in a future post.

What about personal thoughts, notes, web site links, etc. you may want to access later? The proverbial “note to self” e-mail is an option, which you can then put in the reference e-mails archive on your regularly backed up 😉 hard drive. That’s perhaps the best option for sensitive or confidential information.

For everything else, a personal blog is an elegant solution that offers several benefits:

It is completely and easily searchable based on any word or text string you can recall about the contents. If, for example, I’m trying to remember the vitamin-related web site I heard about from my friend Morri last week, I could go to the search box in my right-hand navigation, type “Morri” and press enter, even if I couldn’t remember the name of his company or that his last name is Chowaiki, to find my post about dinner with him and several other ALI conference participants.

It allows you to add comments about and context for the resources you are gathering. Social bookmarking sites like del.icio.us (to be addressed in a future post) are great for adding one-word tags to a web site (and you can add brief comments), but to capture a train of thought relating to some information, a blog is unbeatable…and you don’t have to remember the exact tag you used. You can search on any tidbit relating to the post that you happen to recall.

Your thoughts and learnings are available to the world (unless you decide to make your personal blog a private blog that is password-protected for access.) Your post may lead to comments from someone else, which can help both of you, and others who may find your conversation.

For example, when I attended the ALI conference on blogging and podcasting in San Francisco last week, I posted on both of the pre-conference workshops and each of the general sessions. I included links to the speakers’ sites and to those they resources they mentioned during their presentations primarily so I would be able to go back and refer to them. This will be a valuable resource for me, much better than handwritten notes in a binder that will go on a shelf. And by including links to my posts, Shel Holtz made the information more easily accessible not only to those who attended the conference and knew I was blogging it, but also to his network of readers.

Finally, storage is unlimited, free, neat and orderly. You can dump the information into the blog, but if never clutters your desktop. If you take time to tag and categorize, it may be more easily accessible, particularly for others. But as long as you have a search function on your blog, it’s out of sight, out of mind, not cluttering your desktop (either physical or virtual)…but instantly accessible.

How cool is that?

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Washington Post: Instant Letters to the Editor

Earlier today I saw an article called “A Messy Age for Music” about digital music on the Washington Post site. It was part of a package the Post put together on the iPod’s 5th birthday.

I thought the article was pretty informative, but just took issue with a quote that essentially equated the iPod with Betamax or 8-Track tapes. Maybe it’s just that we’re an eight-iPod family that makes it personal for me, but I just believe that with this week’s announcement that Apple sold 8.73 million iPods in the last quarter, and bringing the cumulative total to more than 67.6 million, it’s pretty unlikely that Apple’s AAC format is going to become obsolete and unplayable.

I searched the web to find how many total 8-track units had been sold, and couldn’t find a figure. Anybody have a number on that? I’m betting it was significantly less than 67 million, and that the critical mass for the iPod format will keep it from becoming obsolete.

So I blogged about it, and linked back to not only that article, but all of the articles in the series.

Then, as I was reviewing traffic to my blog tonight, I realized something interesting: several readers had gotten to my post through the Washington Post site. When I clicked back I discovered this:

Post Links to Bloggers

Since this is powered by Technorati, I assume it’s important that you “ping” Techhnorati in order to be included in the listings. I have used the free service pingoat to ping Technorati and several other blog engines.

I had seen and heard some articles about how the Post “gets” the conversation of the blogosphere. It was neat to experience it first-hand, and to write a letter to the editor that was essentially published instantly.

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The Corporate Blogging Book by Debbie Weil

I had to catch my plane at 3:45 yesterday in San Francisco, so I couldn’t stay for the post-conference workshop, but I did get some good reading material for the ride home, Debbie Weil’s The Corporate Blogging Book. A signed copy, no less.

The Corporate Blogging Book
I got through the first seven chapters on the plane. It’s a good overview of blogging from the corporate perspective, and what it has to offer both from an external marketing perspective and also for internal/employee communications.

Here’s a link to Debbie’s blog, where she has links to some other reviews, and where you can download and read Chapter 1 right now.

I think Chapter 7, “Top Ten Tips to Write an Effective Business Blog” is the highlight…but then, I haven’t read the last three chapters or the 40 pages of Bonus Resources. Not surprisingly, one of the top ten tips is “Package what your write (ten Tips, five Rules, seven Ways.)” Here are the other nine:

    Choose the right topic (be sure it’s specific)
    Find your voice
    Invite a conversation
    Always, always link
    Write for Web readers
    Write for Google searchers
    Publish consistently
    Take risks
    Have fun

I’m looking forward to reading the rest, and maybe I’ll have a full overview then.

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ALI Conference: Wrap-Up

Key learnings mentioned by people who attended:

Podcasting needs to be episodic.

Blogging isn’t just corporate messaging. It needs to have a human perspective.

Time commitment for blogging can be significant, but it depends. Blogs are a new tool for CEOs that can be better in some respects than other tools…so it may mean less time spent in other areas.

Moderation for a blog will make it easier to get these launched. It will keep out the spammers, and also give some comfort to those who are resistant.

Wikis for policy development, an internal LinkedIn and Whirlpool’s interview format for podcasts were interesting to Lara from Charles Schwab.

Jen mentioned Twiki as a good resource for Wiki implementation.

Blogging as a damage control tool was a revelation for one participant, because of the openness and transparency.

If you are considering getting into the blogosphere, start by reading blogs, subscribing to feeds, commenting on other blogs and then start your own.

Blogging – Beyond the Hype

Jason Cieslak and Inesa Figueroa from Siegel+Gale gave the final presentation, in which they sorted through the hype about blogging and other highly hyped technology trends.

Inesa says it’s difficult for corporations to exploit the phenomenal growth of blogs. The linking structure of blogs and that sub-culture doesn’t fit with the typical corporate culture.

Corporations aren’t super nimble. “If you aren’t updating your blog all the time, you don’t have a blog. You have a web site.” They also have legal and prudential obligations to consider.

Religious, political and social affiliations drive a lot of the growth in blogs. People blog because they get excited about a topic (like religion and politics) and controversial issues, which isn’t the kind of environment in which broad-based corporations want to become entangled.

She questions whether bloggers are going to think it’s still cool to blog once the corporations get into it. I think the answer to that is “Absolutely!” They won’t necessarily interact with the corporate blogs, but people are still going to want to express themselves and group into their own sub-cultures.

She says Dell’s blog doesn’t really capitalize on the medium. The publishing and approval processes are really cumbersome for a corporation. The lack of transparency also is an issue, as with the Edelman/Wal-Mart controversy.

She cites GM and the blog post about the letter the NY Times refused to publish as a good example of good use of blogging, and IBM is another best-practice organization, as we heard yesterday.

Being part of the blogosphere is about contributing to other people’s blogs, not just having your own. And it’s possible to be engaged in the conversation even without a blog of your own.

If you’re going to blog, you need to have a strategy. How does it meet an institutional objective? One might be dealing with issues or crises.

Jason says his company works with Yahoo, which has 500 million users, while a billion wireless phones will be sold worldwide. Companies like Yahoo are working to port their applications and rich media to mobile devices, including cell phones.

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