Social Media | Social Media University, Global (SMUG)

Social Media Motto

In a discussion yesterday with a couple of colleagues at work, I think I may have stumbled upon (if you’ll pardon the social bookmarking pun) an official motto for SMUG:

It’s not that hard.

I was talking with these co-workers (let’s call them “Karen” and “Cory”… since those are their names) about an exciting new blogging project that’s part of an internal communications program Karen is leading, and as we began the conversation I heard myself saying something I hadn’t planned but that really resonated with Karen. I’m not sure I can reproduce exactly what led to the magic phrase, but it was something like this:

You’ve got just a few weeks to get this blog launched, and that may seem like a short time compared to some of the projects you’ve done, but I just want to you to remember one thing: it’s not that hard. We launched the health policy blog in less than a week, and we also got a tile developed to bring a feed of the latest posts into this static page. That doesn’t mean it’s not work (how’s that for a double negative?); but it does mean you can do this. We’ve got a talented team that has done elements of everything you need to accomplish here, from the web video to customizing the blog’s look and feel to developing the RSS widget for the static page. It’s just a matter of pulling it together. It’s not effortless, but it’s not that hard.

I realized pretty quickly I was on to something with that phrase, when as we were discussing elements that needed to be completed between now and May 1 or so, Karen repeatedly chimed back: “But it’s not that hard, right?” “No, it’s not that hard,” I reassured her. I know we all left that planning meeting feeling that we had developed the start of a good game plan, and now we just needed to execute.

As I reflected on this, I thought those four words accidentally uttered do a great job of encapsulating what Social Media University, Global is all about: It’s not that hard. My mission with SMUG is to encourage people to learn about and experiment with social media tools to improve their lives. Maybe the applications for your are avocational, such as a blog or a Facebook group for a club or amateur sports team. Possibly you’d like to recruit and organize people for your non-profit cause. Perhaps you see social media as a way to engage employees in a large organization. Or you see potential “marketing” benefits, not in the traditional “push” sense of sending our your messages, but providing an opportunity to connect in a meaningful way with current and potential customers or clients.

Whatever your situation, the SMUG motto holds: It’s not that hard. It’s not get-rich-quick internet secrets (like the one I saw on the infomercial at 4:45 this morning.) It’s real work, not auto-pilot. But it’s not that hard.

Chancellor Conversations

That’s the name of the new podcast I’m creating as part of developing the podcasting curriculum for Social Media University, Global (SMUG).

Here’s the first episode. Which makes it web audio, not really a podcast yet. A podcast is a series of audio or video files to which you can subscribe. Within a couple of days this will be a full-fledged podcast, but for now, give this episode a listen. It’s a starting point…like the chubby guy in the “before and after” diet photos. Hopefully you’ll hear improvement that’s as dramatic as what you see here:

As we work through the podcasting curriculum, you’ll see that I use Audacity, iTunes and WordPress.com for recording, tagging and hosting podcasts. These are by no means the only ways to get these jobs done, but I’m using them to show SMUG students at least one free or ridiculously inexpensive method, and so that we have a common frame of reference.

Once our students know there’s one free and easy way to podcast, they can experiment with alternatives and perhaps upgrade some elements of the basic SMUG podcast plan to improve their presentation or delivery.

I would welcome any other suggestions for hardware or software products or hosting services that might be alternatives to the ones I’m using. If you have microphone recommendations, for example, those would be helpful. Please offer your suggestions in the comments. And maybe after we’re done working through the podcasting curriculum together, we can develop a set of options with three or four tiers of recommendations at varying price levels.

So please share your reactions and suggestions for improvement in the comments on these podcasting posts.

Exploring in DC

What do you do on a Saturday night in Washington, DC? If you’re a geek who happens to also be a basketball fan, maybe you do what I’ve done: watch a couple of NCAA basketball games while checking out some newer social media sites and services.

I’m not quite that pathetic. I did take a ride on the Metro this evening after the conference to go see the cherry blossoms on the Mall. It was beautiful:

But after that, I did come back to the hotel to eat and watch UCLA put away Xavier, and for the last couple of hours I’ve been multitasking, checking out some social media sites, services and applications while watching a closer contest between North Carolina and Louisville.

I may be doing some reviews of these after I get a little more experience with them, but here are some initial impressions.

I like Twhirl, a desktop client for Twitter. I think it can help me have more of the real-time experience of Twitter that would be more helpful. Twittermail looks like a good service, too. Dennis McDonald shared his Twitter rules this week, and I agree with most of them.

One thing I’d like to know is whether I can get Tweets from only selected accounts via SMS. I think I’ve tried this, by signing up for one user’s Tweets. This would be particularly helpful if I could have a high-priority class of Tweets (e.g. family members) that came to me by SMS. Does anyone know whether this works?

I also signed up for Utterz, having seen Chris Heuer use it. My profile name is leeaase. Pretty original, huh? I’ll probably use it to do some blog posts, and then may give it a review.

Probably the coolest thing today is FriendFeed. It pulls in data from 33 other services, including Twitter, YouTube, a blog, Flickr, LinkedIn. Again my account is leeaase. I’ve read a bunch about this and look forward to getting more experience with it.

So what has your experience, if any, been with these services?

SMUG Extension Class in Green Bay

I’m on Packerland Drive in Green Bay at the corporate headquarters of Schneider National, a transportation firm with lots of orange trucks, for the monthly meeting of the NE Wisconsin chapter of the Public Relations Society of America.

Here are the slides I used for my presentation, which was entitled Not Your Father’s Media (Yet).

Here are five immediate steps the PRSA members can take to dive into social media:

Comment on the presentation in the post below, and ask any questions we didn’t get to cover.
Join Facebook and “friend” me.
Sign up for Twitter and “follow” me.
Sign up for Google Reader, take the tour, and subscribe to some RSS feeds (including SMUG’s). If you want it by old-fashioned e-mail, get that here.
Enroll in SMUG by joining the Facebook group.

This should all maybe take another 30 minutes or so to get started, but it hopefully will launch you on a lifetime of social media exploration.