Facebook Gmail: Fmail

Facebook Gmail

If you work for a company and want to participate in social networking sites like Facebook, for your sake and for your employer’s you should establish a non-work email account and use that as your main link to Facebook.

You also should designate your geographic network as your primary Facebook network, and make your employer network secondary.

I use Gmail (it’s free) for my personal email, and now there’s a great application called Fmail that ties Gmail and Facebook together. It lets you do just about everything you can do on the Gmail site, but without leaving Facebook.

Is this a breakthrough convenience? Not really. I have Gmail in my toolbar favorites, so it’s not that big a deal to access it within Facebook.

But it is a good application, and it’s a sign of how open APIs that let web sites talk to each other can lead to some useful mashups.

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Facebook News Feed Primer

This is another installment in the Facebook Business section, which provides background on how Facebook works that is particularly geared for those born before 1982 and who therefore may not be familiar with social networking sites.

Facebook’s News Feed is what you see when you click on the Facebook logo in the upper left corner of the page:

facebook news feed

Facebook’s News Feed gives you a slice of life from your friends, including groups they’ve joined or left, applications they’ve added or deleted, notes or other items they’ve posted, status updates, photos they’ve uploaded or in which they have been tagged, and more.

news feed

The News Feed isn’t exhaustive; depending on the number of friends you have and their activity levels within Facebook, you may only see something like 1 percent of their actions in your News Feed.

But I have found the News Feed exceptionally helpful for learning about neat and new things on Facebook. For instance, through my friend Jeremiah I learned about the Facebook WordPress application because the fact he had added it was in my News Feed.

So what if some of your friends are hyperactive and are overwhelming your News Feed? You can adjust settings for your feed by clicking the “Preferences” link at the top of your News Feed:

news feed preferences

Clicking it brings up this control panel which lets you say “I want to see less from these friends” and “I want to see more from these friends.”

see more

see less

You also can adjust the sliders to see more or less of different story types.

story types

The News Feed is one of the most important ways Facebook connects friends. If you want to be mine, click here.
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4 Tips to Prevent Facebook Identity Theft

Part of the great appeal of Facebook is that people mostly use their real names instead of creating avatars with psuedonyms. While you can find a dozen George Jetsons and a handful of Mickey Mouses (or is it Mice?) in Facebook, in most cases the names you see are genuine.

facebook identity theft

So doesn’t that increase the likelihood that Facebook users will become victims of identity theft, because your name is “out there” on the internet?

And can you protect yourself?

I’m not convinced that the answer to the first question is “Yes.” I’m fairly certain the second can be answered affirmatively.

Like Naven Johnson, your name is already “out there” if you’re in the phone book. The question is whether identity thieves can piece together enough other information so that a sub-prime lender will grant them credit in your name.

I guess it’s theoretically possible for someone to use information about you that they get on Facebook to open credit card accounts in your name, but a few basic precautions will go a long way toward stopping identity thieves in their browsers:

facebook identity theft

  1. Don’t publish your Social Security number in your Facebook profile. Did I really need to say that? This admonition ranks right up there with the “Do Not Eat” labels on the dessicant packages you find when you open your new electronic equipment, but obviously somebody did ingest them once and now, thanks to our tort system, this is a standard warning. But if you’ve published your Social Security number on your Facebook or MySpace profile, please just deactivate your account immediately and refrain from using the internet. Web 2.0 isn’t for you. Neither is Web 1.0.
  2. Don’t get hooked by a phishing scam. I haven’t heard of this actually happening in Facebook, but considering how the crooks have used eBay and various banks as fronts to gather information, I expect it’s only a matter of time before someone starts sending emails like this: “Dear Daniel A. Nimrod: It has come to our attention that someone may be fraudulently using your Facebook account. We need you to verify that you are, in fact, Daniel A. Nimrod. Please click the link below and enter your Social Security number to prove your identity.Solution: see #1 above.
  3. If you choose to show your birthday in Facebook, have it display just the day and not the year. I read some articles in which a computer security expert recommended this, and I decided to take his advice. I still can get birthday greetings on my wall from my Facebook friends next May 15 (or you can just mark your calendar now, so you start saving for my present), but if my year of birth isn’t available, I guess that makes it harder to steal my identity.
  4. If you’re really, really concerned that some evil genius might use your Facebook data to steal your identity, maybe you should refrain from mentioning your mother’s maiden name, your favorite pet or your elementary school in your profile. Those are the security questions web sites often use in their “forgot password” functions. I personally think this is a little paranoid, but it would be an additional safeguard.

The most important fact to remember about identity theft is that if someone uses your name and personal information to set up credit card accounts or secure loans for the purposes of stealing money, you don’t owe the money. If you didn’t apply for the loan or credit card, you are not liable. The criminal is. See Dave Ramsey for some good advice on this, including insurance protection you can buy that pays for someone else to go through the hassle of cleaning up the mess.

The other key thing to realize about identity theft is that most perpetrators are relatives; most cases don’t involve a stranger trolling the internet for Social Security numbers.

It’s like the mythical poisoned Halloween candy stories, or the stories of strangers hiding razor blades in apples to maim the mouths of unsuspecting Trick-or-Treaters. As detailed in Made to Stick, the reality was that the only documented cases of Halloween poisoning involved:

  • A father whose child accidentally got into his drug stash and overdosed, and who initially claimed the child had eaten poisoned Halloween candy, and
  • Another parent who purposely poisoned a child to cash in on a life insurance policy, and who used the same story.

Yet for a couple of generations, kids have been warned not to take candy from strangers, and some hospitals have offered x-ray services to find cleverly inserted needles and razor blades. So cleverly inserted that none have ever been found. The real danger wasn’t from the great mass of strangers, but from a few parents.

Still, it’s probably not a bad idea for parents to carefully examine their kids’ candy stashes two weeks from now, and to sample some of the fare. Especially the Milky Way bars and the Tootsie Rolls. You know, to protect the kids.

And by following these 4 tips to prevent Facebook identity theft, you’ll help keep anonymous strangers from running up credit card debts in your name.

But watch out for your parents.

So what tips did I miss? What other advice would you give people to prevent identity theft?

For related posts on Facebook and other social networking sites, particularly how they can be used for business and professional networking, check out the Facebook Business section.

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The End of Cable TV as We Know It?

Cable TV
Cable TV companies resist a la carte offerings of channels because they want subscribers to buy tiers of service. If we could opt to receive only the dozen or so channels we regularly watch and not pay for others, that would be good for us as consumers, but not for the cable companies or the cable networks. They would rather have a smaller charge spread over the mass of subscribers instead of a higher charge for those who really want a particular channel.

So even if I don’t want my MTV, I still have to pay for it.

Interestingly, as the New York Times reports, the cable companies use the opposite logic to avoid adding the Big Ten network and other sports networks to their basic service or even extended basic. They want to add a separate sports tier that only the hard-core sports fans will get. They don’t want to pass along the dollar-per-subscriber the Big Ten network is demanding, for instance, to every subscriber’s cable bill.

The reality, though, is the cable companies don’t want to pay the $1/subscriber. If it was 25 cents per subscriber instead, they would signing all of us up for it.

But whether they like it or not, a la carte is coming. Joost, for example, has been heralded as providing a way for users to share super high-quality video, and as people see that they can get access to most of the video they want simply through their broadband internet, they will be increasingly likely to dump cable altogether and just get their video through the web. Instead of being limited to several dozen or even a few hundred channels, consumers will have literally unlimited choices for video viewing.

In the future, instead of buying internet service as an add-on for your cable TV service, you’ll just have high-speed internet, and cable as we know it today won’t matter much. It isn’t that cable TV companies will all go bankrupt, but their business model will have to change.

And it’s interesting that even Joost, which has such disruptive potential for cable TV, may itself be facing disruptive competition before it even gets out of beta. TechCruch had an interesting post Friday, entitled The Clock is Ticking for Joost. When Flash 9 becomes widely available, the quality of all web video will double, reducing the advantage Joost has today. And users won’t need a special software player to receive this quality: it will be available through an ordinary web browser.

This all will work really well for pre-recorded programs, but what about the cable news networks and live sports? I think what’s most likely is some people will subscribe to the news and sports networks they want (like mlb.com, nfl.com, nba.com) and get the video streamed over the web. They’ll get rid of their cable TV altogether, much as families like mine have abandoned their landlines for phone service.

This in turn will put pressure on the cable companies that the federal regulators haven’t. Faced with the reality that consumers do have choices of how to get their video (since they could use DSL or satellite dish to get their broadband), the cable companies will eventually open up to a la carte.

What do you think? How long will it be before the reality of broadband video access forces cable TV companies to allow subscribers to pick which channels and networks they want? If you have cable TV now, what’s the one channel or type of programming you can’t do without? What’s keeping you a cable subscriber?

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What technology will disrupt your industry?

Businessweek priceline music

Businessweek outlines the problems facing the music industry, and some potential industry responses, in an article published online yesterday.

The Internet has wreaked all sorts of havoc on the traditional recorded-music model. For decades labels have been signing bands, paying for their first record and video, moving the music to radio and retailers, organizing concert tours, and helping to peddle merchandise. But for many fans and artists, that model has become grossly anachronistic. If the music is flowing digitally, why allow a corporation to get between an artist and the audience? “It’s a new world now, and people are thinking of new ways to reach the people, and that’s always been my aim,” said Paul McCartney in March, 2007, when he joined Starbucks’ (SBUX) new music label, HearMusic, ditching his longtime home at EMI.

It doesn’t help that the same companies have been antagonizing music consumers for years with pricey CDs, rights-management restrictions, and file-sharing lawsuits. “They can’t even make a product you can open,” says Brandon Kessler, founder of Messenger Records, a small New York City label. “Can you imagine going to the store and buying a carton of milk you can’t get open? It’s infuriating. There’s such a lack of knowledge of their customer.”

As I said earlier this week, the record companies do have some strengths, which the Businessweek article also outlines:

Despite the challenges, record labels still perform some tasks extremely well. The Big Four turn out recordings that are technically pristine, meeting the exacting standards of radio, television, and film that are out of reach for most kids with computers. The labels also can transport these CDs worldwide, stock them at retailers, market them reasonably effectively, organize concert tours, and manage various business functions for artists under contract. “They’re very good at selling a Bruce Springsteen album and getting it everywhere at once,” says Dale Anderson, a Buffalo [N.Y.] journalist who produced independent folk singer Ani DiFranco’s first two records.

But clearly the CD market is in decline, and it’s just good to see that some at least among the Big Four are recognizing that and looking for other ways to replace the revenue that will inevitably go away as digital distribution becomes the norm. Read the rest of the Businessweek article to see some of the strategies they’re considering.

Then think about your industry. The RIAA has been roundly and rightly criticized for being slow to recognize how its world was changing. What’s happening in your industry that could be as disruptive as digital distribution has been for the music industry? And what are you doing to not just respond, but to proactively participate in shaping your industry’s future?

Update: see the news about Madonna and her non-traditional distribution/promotion deal here. More competition for the record industry.

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