I have a friend who has become seriously SMUG and wants to use Facebook and other social media tools in her home-based marketing business. She has an organization involved in selling stuff, and wants to be able to communicate with people in her marketing network, which is widely dispersed geographically.
In essence, she would like to create an intranet without the corporate firewall.
If her team members all had a company email address (e.g. firstname.lastname@example.org), Yammer would be a great solution, and you can read all about it in the Yammer curriculum here at SMUG.
But that’s not the case in many small or home-based businesses, nor is it for my friend.
Let’s call her “Terri” (since that’s her name). One of “Terri’s” concerns is that when she does business-oriented work on Facebook, the things she posts get all mixed in with her personal Facebook feed. And while her business activities may not be super secret, she would like to keep personal and work activities somewhat segregated.
A Secret Group in Facebook can be a good answer in this case.
To use this, though, everyone in your group needs to be a Facebook “friend” — at least until you have invited them into your secret group, although there is a workaround, as I will explain below.
Here are the three steps to creating your free small business intranet, assuming you have already created your Facebook account. (You have done that, haven’t you?)
Continue reading “Facebook 201: Secret Groups as Your Free Small Business Intranet”