We previously had published the guidelines internally; our publishing them externally was inspired by our colleagues at Intel, a fellow member of the Blog Council, publishing their company’s guidelines, which are really well done.
We hadn’t considered publishing our guidelines externally until we learned that Intel had done it, and after some discussion within the Blog Council about the merits of disclosing these policies. It seems like the right thing to do, in the spirit of transparency.
From our perspective, these guidelines for social media aren’t really new policies; they mainly are applications of existing policies to new communications platforms.
So, if you’re looking to create social media policies or guidelines for your company, these are two examples you could consider.