Facebook: Biggest AND Fastest-Growing Social Network

As Erik Schonfeld wrote today on TechCrunch, Facebook is blowing away the other social networks both in monthly unique visitors and in growth rate.

Even though Facebook is now the largest social network in the world,—with 132 million unique visitors in June—it is also still the fastest growing.

(At least among the major social networks). According to figures compiled by comScore, Facebook’s visitor growth is up 153 percent on an annual basis. This compares to anemic 3 percent growth for MySpace. Other social networks showing strong global growth include Hi5 (100 percent) and Friendster (50 percent), despite each of those being less than half the size of Facebook. Orkut and Bebo fall in at 41 percent and 32 percent growth, respectively.

Read the whole story here: Facebook Is Not Only The World’s Largest Social Network, It Is Also The Fastest Growing.

When I first started writing extensively about Facebook a little over a year ago, it was growing by 3 percent a week. At that time, MySpace was the bigger player and was growing more slowly, but that was rationalized by many as a byproduct of its size: when the denominator is huge, you can’t expect the percentage growth rate to keep up with smaller competitors.

Erik analyzes what’s driving the growth for Facebook, and clearly the user-contributed translation to other languages has been the major factor. But even in North America, Facebook’s growth was 38 percent. That compares favorably with any of the other sites, and is more than 10 times the growth rate for MySpace.

One question: Where does LinkedIn fit in? Why is it nowhere to be found on these comScore charts?

I guess that’s two questions. But if anyone has the answers, I’d love to hear them and I sure so would our SMUG student body.

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