Key learnings mentioned by people who attended:
Podcasting needs to be episodic.
Blogging isn’t just corporate messaging. It needs to have a human perspective.
Time commitment for blogging can be significant, but it depends. Blogs are a new tool for CEOs that can be better in some respects than other tools…so it may mean less time spent in other areas.
Moderation for a blog will make it easier to get these launched. It will keep out the spammers, and also give some comfort to those who are resistant.
Wikis for policy development, an internal LinkedIn and Whirlpool’s interview format for podcasts were interesting to Lara from Charles Schwab.
Jen mentioned Twiki as a good resource for Wiki implementation.
Blogging as a damage control tool was a revelation for one participant, because of the openness and transparency.
If you are considering getting into the blogosphere, start by reading blogs, subscribing to feeds, commenting on other blogs and then start your own.