Don’t SHOUT in Facebook Ads

I was surprised today to see that one of the Facebook ads I had created for one of my Facebook Pages had been “Disapproved” with no specific reason given.

This ad has been disabled and should not be run again on the site under any circumstances. Unfortunately we cannot provide you with the specific violations that have been deemed abusive. Please review our Terms of Service and Advertising Guidelines if you have further questions.
The text and/or image of this ad violates part or all of sections 4, 5, and 6 of Facebook’s Advertising Guidelines.

After a little scalp-scratching and review of the ad (see below) and the guidelines,


… I’m fairly certain that my capital offense was capitalizing the second YOUR in this sentence:

Remember your special day without limits on how many copies of YOUR photos and videos you can share.

“Abusive” seems a little strong as a description of what I did. But now I’ve changed the language a bit and gone to lowercase, so hopefully Facebook’s inscrutable judges will be apppeased. They haven’t disapproved this one yet.


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Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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