The Rochester (Minn.) Post-Bulletin has an article in today’s paper about Mayo Clinic’s new YouTube channel.
Here’s a snippet in which I’m quoted:
“A recently published study indicated that about 37 percent of all videos viewed online are seen through YouTube,” Aase said. “We need to put Mayo Clinic video where people can find it instead of just expecting them to come to our Web sites. But the YouTube channel does have a link to mayoclinic.org, and through that to other Mayo sites, so sharing in this way should lead to more traffic.”
The story also includes links to our Mayo Clinic “fan” page in Facebook and our podcast blog, which is a new and better way of organizing and delivering the podcasts we’ve been producing. And here’s a finishing quote that sums up the reasons behind our social media efforts:
“We think we will build awareness of Mayo by ‘word of mouse’ in the 21st century, much as word of mouth was chiefly responsible for building Mayo’s reputation in the 20th century,” he said.
I believe the article will disappear behind the Post-Bulletin‘s pay wall in a week, so if you want to read it, click here before 6/24/08.