Phoenix Health Care New Media Conference Presentation

Here is the presentation I’m scheduled to deliver this morning at the Q1 Productions conference in Phoenix:

Here are a few of the relevant links to some of our Mayo Clinic sites, including our News Blog, Podcast Blog, YouTube channel, Facebook pageTwitter account and Sharing Mayo Clinic.

Please feel free to follow me on Twitter, add me as a Facebook friend or subscribe to my Friendfeed if you’d like to stay in touch. More details about becoming a SMUGgle are available on the Enroll Now page.

Blogging 115: The Blogroll

A blog’s Blogroll plays two main roles. When you add a link to your blogroll you are typically either saying:

  1. “I have found this site helpful, and I would like to share it with you” or
  2. “Here is a blog that covers some of the same subject matter as mine, and if you like my blog you might also enjoy this one.”

So politically oriented blogs tend to include like-minded others in their blogroll, for example. And blogs that are about social media often have blogroll links to others that have a similar focus.

The SMUG blogroll has been rather spartan because I haven’t updated it for about 18 months. Here’s how it looked before I began this post:

So I’m taking the opportunity of this course to both demonstrate blogroll management and to bring the SMUG blogroll up-to-date. Or actually, it’s what it looked like immediately after I did this first addition.


Here are some more blogs that fit both of the above criteria, and which I’m therefore adding to my blogroll:

These are only a Baker’s Dozen of the 230 or so feeds in my NetNewswire feed aggregator, but they’re the ones I think will be most interesting for the SMUG student body. I also added links to some of our Mayo Clinic social media sites (on Facebook, YouTube, our News Blog and our Podcast Blog.)

Also, this course is the first one for which I’m using a YouTube screencast instead of a narrated slidecast. I’ll post about how I did it in a future course. I obviously have some things to learn to improve the quality of the screencast (and make it a snappier presentation), but I think having the ability to show exactly how to do things instead of narrating still frames will be really helpful in the show-and-tell courses.


  1. Go to the sites linked above and subscribe to their feeds. See Social Media 102 on RSS feeds if you need a refresher.
  2. If you have a blog, create or update your blogroll. You get extra credit points for adding Social Media University, Global.

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to Ma.gnoliaAdd to TechnoratiAdd to FurlAdd to Newsvine

Podcasting 110: Listing Your Podcast in iTunes and Other Directories

iTunes, Podcast Alley and Yahoo are among the major directories that people use to search for podcasts that interest them. If you’ve created a podcast and want it to be widely heard, getting listed in these directories is important.

So just how do you go about doing this? Glad you asked! Podcasting 110 takes you step-by-step through the process of getting your podcast listed, and reviews how you can guarantee that your podcast can be found through Google.

Here’s where Chancellor Conversations is listed on Podcast Alley.


  1. Go through the earlier courses in the Podcasting curriculum so that you will have a podcast of your own
  2. Submit your podcast feed in iTunes
  3. Submit your podcast feed in Podcast Alley
  4. Submit your podcast feed in Yahoo Search
  5. Put your podcast feed in a widget on your own blog
  6. Post links to the directory listings of your podcast in the comments below

Extra Credit

If you really want to impress the Chancellor with your thirst for knowledge, subscribe to Chancellor Conversations.

Chancellor Conversations Podcast Available Now

I’m about to complete the 100-level courses in the Podcasting curriculum, so I started by dressing up the podcast feed (as described in Podcasting 109) for Chancellor Conversations, which has been my learn-as-you-go experiment in personal podcasting. You’ll note that we now have a “Subscribe to Podcasts” widget in the SMUG sidebar at right, which looks like this:

So, to become a subscriber, you can either click on that link in the sidebar, or this one, which has the same effect.

Most of the segments so far have been “how to” lessons on podcasting from the 100-level courses. I look forward to further enhancing the production values and making Chancellor Conversations a little more polished over time.

But this podcast is in keeping with SMUG’s mission, which is to help people explore how they can use social media, and to take the mystery out of it. As I try some new things to improve the quality, I’ll share those, but what you’re hearing in the first few episodes is what you can record for free using Audacity and a built-in computer microphone.

And of course, the offer from Podcasting 105 stands, enabling you to start your own experimental podcast for FREE.

Podcasting 106: Creating an RSS Feed

We have a volunteer to be the class podcasting example. Toby Palmer has done the narration of his children’s book Lilly and the Russet Gigantus, and wants to make a podcast of the narration.

So we will start by creating a category in the SMUG Podcast blog, which I have to do for him as an administrator. I can do this quickly and easily because Toby has used to host his blog.

Once I hit the Add User button, we see that Toby is now added as an Author on the SMUG Podcast Blog. He remains an Administrator on his own blog. By being part of the community, you can have some blogs on which you are the Administrator or an Editor, and you can be an Author or Contributor on others. This graphic shows Toby as an Author:

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