SMUGgle Scott Meis, an Associate Professor in SMUG’s Department of Political Science, has a couple of great posts reviewing Groundswell: Winning in a World Transformed by Social Technologies on his Social Media Snippets blog. Here are Part 1 and Part 2.
I had heard one of the authors, Charlene Li, at a Web 2.0 Summit and posted my review of her presentation at that time. I had planned to write a full review after I listened to the audio book on the return flight, but got otherwise occupied.
Thanks for your review, Scott!
Great book. We had everyone in the company read it so they will have at least some idea what I am talking about when I bring up social media. Now I can tell who hasn’t read it when by the glazing of their eyes.
Hey, now there’s a grade to write home to Mom about. Thanks Lee!