Apple Neutralizing Windows Advertising

I saw this great new Mac ad during the baseball playoffs last night, with Apple counter-punching on the Windows $300 million ad campaign:


It was interesting that recent Windows ads used a PC look-alike to complain about stereotypes in the Mac ads.


And the first Windows ad with Seinfeld was REALLY pointless:


Here’s another Mac ad, poking fun at the Microsoft decision to banish “Vista” from its advertising vocabulary:


I think Apple gets the best of this exchange, turning the huge Windows ad spend into a negative.

Erick Schonfeld at TechCrunch has a different opinion.

What do you think?

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Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

One thought on “Apple Neutralizing Windows Advertising”

  1. As much as I admire Apple, I wish they’d stop trashing the competition and focus on their own products. Windows and Vista are just too easy a target. Apple should focus instead on what is good about their own products.

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