Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:
- Cisco Systems
- Graco
- The Home Depot
- Intel
- Kaiser Permanente
- UPS
- Walmart
- Wells Fargo
They are going to be presenting case studies on how they do corporate social media, and talking about these topics:
- Social media ROI
- Obtaining management buy-in
- Monitoring the conversation
- Disclosure
- Legal issues
- Video blogging
- Internal blogging
- Branding
- Creating great content
- Participating in the conversation
- Blogging in regulated industries
- Engaging detractors
- Dealing with negative word of mouth
- BtoB blogging
The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.
Here is where you register.
