Blogwell Next Week in San Jose

Through my role at Mayo Clinic, I am a member of the Blog Council, and next week we’re hosting an event called BlogWell. The senior execs in charge of social media from these companies are scheduled to speak:

  • Cisco Systems
  • Graco
  • The Home Depot
  • Intel
  • Kaiser Permanente
  • UPS
  • Walmart
  • Wells Fargo

They are going to be presenting case studies on how they do corporate social media, and talking about these topics:

  • Social media ROI
  • Obtaining management buy-in
  • Monitoring the conversation
  • Disclosure
  • Legal issues
  • Video blogging
  • Internal blogging
  • Branding
  • Creating great content
  • Participating in the conversation
  • Blogging in regulated industries
  • Engaging detractors
  • Dealing with negative word of mouth
  • BtoB blogging

The cost of the event is $200. I’m bummed that I won’t be able to attend myself because of a previous family commitment, but one of my Mayo colleagues will be joining the fun. If you’re based near San Jose or can get there on the 28th, I think you’d find this event well worth it.

Here is where you register.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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