Tweetcamp III – Reserve Your Spot

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

  1. General principles of social media
    1. The Dinner Party Rule vs. The Law of Large Numbers
    2. How to avoid being “That Guy”
    3. Be real and transparent
    4. Give more than you take
    5. Integrity
    6. Mayo Clinic Employee Guidelines
  2. Understanding Twitter
    1. Why does it matter?
    2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
    3. So what can you say in 140 characters anyway?
  3. Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
    1. Listening and connecting
    2. Real-life meetings
    3. How Twitter has contributed to Mayo Clinic’s reputation
    4. Journalist interactions and media stories
    5. Blogger interactions and resulting posts
  4. How to Tweet Productively – it’s not an oxymoron
    1. Understanding #hashtags
    2. Twitter etiquette and building “Tweet cred”
    3. Using Twitter with Yammer
    4. The Twitter API
    5. Twitter applications for desktop and mobile
    6. Finding “Tweeps”
  5. Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at Tweetchat.com.

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

117 thoughts on “Tweetcamp III – Reserve Your Spot”

  3. Lee, What you have accomplished with Mayo, I see a model for future healthcare communications and delivery. Thanks for your vision. Sorry I missed the previous #tweetcamps. I WON’T MISS THIS ONE. Looking forward to #tweetcamp3 on Monday at 2pm CDT. See (tweet) you then.

    Reply

  5. I also plan to attend. This is very timely now. I finally got a Twitter account! I need followers… 😉

    Reply

  6. As a Healthcare IT Consultant in Atlanta, I have been encouraging the physicians I work with to participate on Twitter. I plan to use your activities to support these efforts. I will enjoy joining your “camp.” Thank you!

    Liz

    Reply

  7. I’ll be participating.

    Amy Stevens
    Marketing Communications Director
    Wellmont Health System
    Kingsport, Tenn.

    Reply

  9. Lee, I am looking forward to joining this session. Thanks for opening it up to others beyond Mayo.

    Jenna Rosenberg

    Reply

  24. I’ll be there, and look forward to learning from the master!

    Samantha Bishop
    Marketing Consultant
    MLT Group Advertising & Marketing
    Rochester, MN

    Reply
  27. Pingback: @MayoClinic Profile «

  30. I’ve gone back and looked at the archives on the last two and can’t wait to check it out live.

    Katrina Altersitz
    @kaltersitz on Twitter

    Reply

  31. Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
    At Upstate Medical University I serve as Director of Educational Communications/IMT. Among our areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.

    Reply

  32. Saw Chancellor Aase speak at the HESCA/ABCD conference and look forward to participating in the camp experience this afternoon.
    At Upstate Medical University I serve as Director of Educational Communications/IMT. Among the department’s areas of responsibility are the campus/hospital web site and academic technologies. I look forward to further exploring how we can use twitter.

    Reply

  34. Looking forward to this afternoon. Should be very informative and a great time to share information!

    Reply

  38. Hoping to join in this afternoon. Thanks for making this an open event.

    Lori Shanks
    Media Specialist
    Brigham and Women’s Hospital
    Boston, MA

    Reply

  39. I plan to attend! Thank you for offering Tweetcamp to those outside the Mayo Clinic.

    Minneapolis, MN

    Reply

  43. Shelley Goecke and I plan on attending the tweet camp, we are both from McFarland Clinic in Ames, Iowa. Thanks!

    Reply

  48. Looking forward to this!
    Kate Edenborg
    Publications / Patient Education Writer
    Gillette Children’s Specialty Healthcare
    651-325-2329 | http://www.gillettechildrens.org
    *** In Office = Monday- Wednesday, 7 a.m.-5 p.m. ***

    Learn more about how Gillette Children’s is changing the way kids with disabilities see the world. And how the world sees them. Visit http://www.curepity.org

    Reply

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