Tweetcamp III – Reserve Your Spot

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

  1. General principles of social media
    1. The Dinner Party Rule vs. The Law of Large Numbers
    2. How to avoid being “That Guy”
    3. Be real and transparent
    4. Give more than you take
    5. Integrity
    6. Mayo Clinic Employee Guidelines
  2. Understanding Twitter
    1. Why does it matter?
    2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
    3. So what can you say in 140 characters anyway?
  3. Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
    1. Listening and connecting
    2. Real-life meetings
    3. How Twitter has contributed to Mayo Clinic’s reputation
    4. Journalist interactions and media stories
    5. Blogger interactions and resulting posts
  4. How to Tweet Productively – it’s not an oxymoron
    1. Understanding #hashtags
    2. Twitter etiquette and building “Tweet cred”
    3. Using Twitter with Yammer
    4. The Twitter API
    5. Twitter applications for desktop and mobile
    6. Finding “Tweeps”
  5. Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

117 thoughts on “Tweetcamp III – Reserve Your Spot”

  1. I hope to be able to attend. We are just getting started with social media here and are looking at how to make it work for us!

  2. Chancellor – Looks like a valuable presentation; I have a conflict but may try to dip a toe in late in the hour. Thanks very much for the follow recommendation.

  3. We are thrilled to learn from another healthcare organization who is already doing everything we would like to do in social media. That’s the beauty of all of this that we can share trials, errors, and success. Looking forward to this presentation and how a health insurance company can utilize these tools while maintianing patient privacy.

  4. Thanks for the opportunity to “attend” from the University of Rochester Medical Center, Rochester, New York! Looking forward to it.

  5. Hi Lee,

    I’ll be attending on behalf of the PR Department at Randolph Hospital in Asheboro, NC. Looking forward to the talk.


  6. Great to see Mayo Clinic doing this! Behavior drives most of health, and context drives behavior. Social media is changing our context – enabling new forms of support, community, education, accountability. When we apply social media tools to wellness, disease management, and prevention – with intention rather than by accident – we could start to see profoundly positive impacts on health and health behavior. Twitter: @brown2020

  7. I look forward to learning more about Twitter!! Thanks for letting me lurk!
    Marilyn Rosen, at Miner Library, University of Rochester Medical Center, Rochester, NY

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