Tweetcamp III – Reserve Your Spot

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

  1. General principles of social media
    1. The Dinner Party Rule vs. The Law of Large Numbers
    2. How to avoid being “That Guy”
    3. Be real and transparent
    4. Give more than you take
    5. Integrity
    6. Mayo Clinic Employee Guidelines
  2. Understanding Twitter
    1. Why does it matter?
    2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
    3. So what can you say in 140 characters anyway?
  3. Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
    1. Listening and connecting
    2. Real-life meetings
    3. How Twitter has contributed to Mayo Clinic’s reputation
    4. Journalist interactions and media stories
    5. Blogger interactions and resulting posts
  4. How to Tweet Productively – it’s not an oxymoron
    1. Understanding #hashtags
    2. Twitter etiquette and building “Tweet cred”
    3. Using Twitter with Yammer
    4. The Twitter API
    5. Twitter applications for desktop and mobile
    6. Finding “Tweeps”
  5. Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

117 thoughts on “Tweetcamp III – Reserve Your Spot”

  1. Lee – Looking forward to the Tweetcamp and seeing how it integrates with the other aspects of SMUG.

  2. Jamie Daley
    Recent Grad interested in building/learning about social media to increase personal marketability and using this knowledge at next career.

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