Advisory Board Series spells out Rules of Social Media

I was honored last month to be interviewed for a week-long series by The Advisory Board Company called “Rules of Social Media” for their Daily Briefing Blog. I was in the Monday, Wednesday and Thursday posts, with colleagues from some other institutions featured on Tuesday and Friday. I think the series has some good nuggets, so check out the articles and let me know what you think.

Monday: Rules of social media: Define your target audience

Tuesday: Rules of social media: Let your patients tell their stories.

Wednesday: Rules of social media: Get onboard with a hospital blog.

Thursday: Rules of social media: Master the metrics.

Friday: Rules of social media: Sustain a two-way conversation.


Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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