Bulldog Reporter Online Measurement Teleseminar

At noon CST today I’m going to be participating as a panelist in a Bulldog Reporter teleseminar entitled Online Measurement: Proven Tools and Affordable Techniques for Tracking Brand and Reputation on the Internet.

Among the sites I use for tracking mentions of Mayo Clinic in the blogosphere (and in other on-line sources such as news sites) are

Technorati
Ice Rocket
Google News
BlogPulse (can track trends of blog mentions vs. a competitor, or look for a spike in your own mentions, which may indicate an issue that needs attention.)

I use the same tools to track some other issues I care about, and set up searches that are connected to RSS feeds that automatically send updates to my RSS aggregator. I use NetNewswire for Macintosh because I like being able to take my feeds with me on my laptop when I ride the bus. There are other software packages available for this, or you can use My Yahoo!, Google Reader, My AOL, Newsgator or other on-line services so you can read your feeds from any computer. The only downside is you need to be connected to the internet.

In addition to potentially giving an early warning about issues that may be brewing, I also find these services (which are all FREE) helpful in identifying potential story ideas. Frankly, most of our mentions in the blogosphere are positive, although we do see posts falsely claiming Mayo Clinic support or validation for a product. We follow up on those, involving the Legal department if necessary. But we have lots of patients who have blogs, or people blogging about the experience of a family member at Mayo Clinic, and we have had some occasions in which we see a compelling patient story in a blog, and have followed up to see if the patient would be open to having a story on the Mayo Clinic site for patients.

And, of course, now that I’ve done this post I will see it show up in those monitoring sources I’ve mentioned above.

We also use some flat-rate paid service for more comprehensive on-line monitoring, primarily of news sites. That’s what is really nice about the web and automated on-line services: instead of a per-clip fee, you get everything for a flat rate. We still use a clipping service for the print clips because the on-line versions of major newspapers differ from their web sites, but particularly for major stories we can use free and flat-rate online monitoring services to get quick feedback and pass it along to the patients involved, to caregivers and to leaders of the organization.

I look forward to hearing my fellow panelists’ contributions.

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GTD Mediocrity Still an Improvement

In a previous post I mentioned how David Allen touts the Two-Minute rule as one GTD change you can make that will put you ahead of 90 percent of homo sapiens, and how it can make your team more productive even if you are the only one using it.

Some GTD purists would say you aren’t really doing GTD if your weekly review isn’t up to snuff. I agree to a point. But I had an experience this week that reminded me of how even imperfect implementation of GTD, or only doing parts of it, can still put you miles ahead in the race to excellence.

One thing I have done really well in these last 51 weeks is sort through my email to get my inbox to empty, as I described here. My weekly review, on the other hand, has frequently been lacking. And sometimes I get messages moved to my @Computer, @Calls or @On-Line context folders (which means I have decided the Next Action that I want to do as soon as possible), but I don’t always act on it as quickly as I would like. The message can languish there for weeks (or even sometimes months), as other, more recent messages are piled on top.

That’s certainly not ideal, but it’s still an improvement over 11,000 messages in the inbox, for two reasons:

First, sometimes the person on the other end of that message will call me or otherwise get back in touch. By having the message in an appropriate context file, I’m able to find it more quickly to be able to respond.

Second, I do sometimes work my way through those context folders and make it all the way to the bottom. I did it just this week with someone with whom I had decided to do an informational interview about positions open in our department. When I had put the message in @Calls several months ago, the positions weren’t open yet. Now they are. So in a sense it was mediocre, in that I didn’t get in touch as quickly as I would have hoped, but at least the marker for the open loop wasn’t completely buried. Better to be buried under 20 calls than beneath 5,000 undifferentiated messages.

So, we’re doing the information interview on Friday. In my pre-GTD days, that message could easily have been lost forever.

I am convinced that doing a mediocre job of using GTD still has made me immeasurably better at handling the onslaught of email and other inputs coming into my life. And just the taste of the empty inbox spurs me on to do better in the Review and Horizons of Focus parts of GTD. But even having just the Collect, Process and Organize phases working pretty well has made a huge difference for me.

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Not the end of the Press Release, but…

Securities and Exchange Commission (SEC) Chairman Christopher Cox has responded favorably to Sun Microsystems CEO Jonathan Schwartz’s idea that financial disclosures currently required to be made by press release could be posted to a company blog instead.

Schwartz had suggested it in a letter to Cox, and also had posted the correspondence to his blog.

The AP now reports that Cox responded to Schwartz not only by mail, but also on Schwartz’s blog.

“The (SEC) encourages the use of Web sites as a source of information to the market and investors, and we welcome your offer to further discuss with us your views in this area,” Cox told Schwartz in his posting on the CEO’s blog. (He also sent Schwartz a letter by mail.)

Said Cox: “Assuming that the (SEC) were to embrace your suggestion that the ‘widespread dissemination’ requirement of Regulation FD can be satisfied through Web disclosure, among the questions that would need to be addressed is whether there exist effective means to guarantee that a corporation uses its Web site in ways that assure broad non-exclusionary access …”

What could be broader and more non-exclusionary than a company blog, to which anyone can subscribe? I thought this was a great idea when Schwartz suggested it, and I’m really glad to hear Chairman Cox being supportive.

You can read Chairman Cox’s comments in full here.

Regulation FD was designed to prevent insiders and analysts from unfairly trading on insider information. Blogs democratize information and make everyone an insider.

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GTD vs. TOE – The Case of the Rapid Rebate

After reading Getting Things Done on that fateful plane ride a year ago next Wednesday, one of my first steps was to throw away some of the books on organization that had previously guided my personal organizing efforts.

Among these was Stephanie Winston’s The Organized Executive, henceforth known as TOE. I recycled it because it had counseled something directly counter to the David Allen GTD system.

It’s probably bad manners to link to a book you don’t recommend. “If you can’t say something nice…” And TOE probably does have some good advice. But one of Stephanie’s points that had stuck with me was the idea that you should create file folders with broad enough categories that they would typically be about a half-inch thick, so you can ideally find what you’re looking for in 30 seconds or so.

David Allen, conversely, says you need to be willing to have a file folder with just a single sheet of paper, if that’s what will help you find it.

That’s a serious difference of opinion. Which way works better was obvious me when I had to re-file energy rebate forms for my new furnace and air conditioner. The utility company had kicked my application back to me because one of the model numbers and its efficiency rating weren’t matching the database, so I needed to find my receipts and get the forms corrected.

Because I had followed the GTD model (including buying the label machine to make filing fun), I was able to find the documents, go to the utility office, get the form corrected and return home…all within less than 30 minutes, and my $500 rebate was on the way. That’s getting things done.

The problem with the TOE method is you artificially try to create categories, or shoehorn documents into an existing folder, and then when you’re trying to find it again you ask, “Now, what category would I have chosen for that?”

I suppose it’s conceivable that under the TOE method I might have filed these receipts under “Utilities” and been able to locate them fairly quickly, but I’ve had enough experiences when I couldn’t put my hands on documents several months later because I didn’t know whether they were under “Household” or “Home Repair” or “Utilities” or “Misc. Receipts” or one of several other broad categories.

TOE’s problem, or rather my problem with TOE, is you have to try to recreate the complex filing decision process at retrieval time that you used when you first filed the document. And if you guess wrong, you end up digging through a relatively thicker file, only to come up empty-handed and frustrated. I may not have been doing the TOE method correctly. I may have misunderstood how to do it. But I didn’t have the same problems with GTD.

With the GTD system, using one simple A-Z general reference paper filing system, it was easy to guess that the receipts would be filed under “Air Conditioning” or “Furnace.” I had used “Air Conditioning” so I found it instantly. But even if I had used “Furnace” the paperwork would have been in the second place I looked, and it wouldn’t have been packed in with several months of utility bills or other irrelevant papers.

I guess this is my way of saying, “Trust the system.” Start out by trying to follow it to the letter. The recommendations David Allen makes are based on a couple of decades of experience with people whose lives are a lot more complicated than mine, or probably yours. If it can work for them, it can work for you.

Then, after you get confident with the proper form, you can improvise and jazz it up if you’d like.

I’m sure Stephanie Winston’s new and improved TOE that takes modern technology into account has some good advice. I had an edition that was probably 15 years old, so it was probably good to toss based on its vintage alone.

But GTD works well with paper files and index cards, or with the latest gadgets. I’m a geek. I love how blogs, for instance, can be used as a quickly searchable general reference file. To the extent you can use electronic systems and indexing utilities on your hard drive or blog to quickly retrieve information, you could cram everything into the same virtual folder, as long as you can remember any key phrase in the document.

But paper isn’t going away. That’s why the GTD system, complete with electronic label maker, is well worth following.

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Worth a Click

Technorati’s State of the Blogosphere report shows a slight increase in the time it takes for its number of blogs tracked to double (it’s now about 236 days), which is somewhat to be expected given that the total is now about 57 million.

Businessweek, the Washington Post and New York Times each have articles about Google’s plan to broker print ads.

Jeff Jarvis comments on newspapers in “free fall.”

Wired has a run-down and comparison of social bookmarking sites like Del.icio.us.

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