What’s Your Health Ecosystem Twitter Reach?

I was in Austin, TX for the last couple of days for The Conference Board Council on Social Media, and on getaway day had the opportunity to attend parts of the W2O group’s PreCommerce event.

It was great to connect with several folks I’ve known for a long time via social, including Chris Heuer, Serena Ehrlich and Jeremiah Owyang, and also to see current and former #MCSMN External Advisory Board members Greg Matthews and Dana Lewis.

Greg and Dana debuted a neat project based on their MDigitalLife platform. They call it the MDigitalLife Snapshot. It lets you see how many Twitter connections you have in the health ecosystem, and in which categories, such as U.S. or non-U.S. physicians, journalists and media outlets. It also highlights the most-connected nodes in your network. Lots of other fun elements to explore, too.

Here’s my report. You can get yours by clicking the “Create Your Own” tab on mine.

I hope MDigital Life will be keeping this updated. I’m taking a screenshot of my Snapshot so I can see how my connections in various categories change over time.

Periscoping at the Mayo Clinic Education and Technology Forum

I’m excited to be at an event tonight that’s only for Mayo Clinic employees and students, but that I also get to share it externally via Slideshare, my blog and Periscope.

My presentation will begin somewhere around 7:20-7:30 p.m. CST, and these are the slides I’ll be using:

I’ll also be Periscoping from the platform. You can follow the conversation on Twitter at #MayoClinicETF and participate directly by following Mayo Clinic or me on Periscope.
I hope you’ll join us!

Social Media in Healthcare: Coming of Age

That’s the title of the presentation I’m giving today at the Ontario Hospital Association social media conference in Toronto.

I’m excited to announce the Mayo Clinic Social Media Network, and to offer OHA Members a discounted rate on membership.

Here are my slides.

Getting SMUG in Schuyler

I’m in Schuyler, Nebraska today for the Benedictine Development Symposium, which meets every two years for several days of learning about relevant topics.

Engaged PeopleI spoke to this group in 2013 for a couple of hours, and today they wanted me to come back for some more hands-on training and in-depth discussion. We had a great morning together, and so I’m using this post to both demonstrate blogging and as a way to recap and provide links to some of the resources.

We created a closed Facebook group they will be able to use to share resources and plan for 2017. The major benefit of a group is that you can share files (like Word documents and PDFs) that you can’t share on a page.

I also did a quick demo of Periscope (this archive will only be available for the next 22 hours or so) and showed what we’re doing with Periscope at Mayo Clinic.

Here’s one of the great tweets from the group:

I also gave an assignment to shoot videos. Here’s one of them:

I would welcome any comments or feedback from the group. Please chime in with your thoughts in the comments below!

 

 

Joining Patients in their Online Health Journeys

I’m in Atlanta this morning for the DTC Perspectives Hospital Marketing National conference, but I’m only going to be talking about marketing in a secondary sense.

My 45-minute talk is entitled “How Individuals Can Use Social Media to Advocate for their Own Health.”

Here are my slides:

For those interested in further interaction, please check out our Mayo Clinic Center for Social Media and Social Media Health Network (SMHN).

And if you’ve had visiting Australia on your “Bucket List” you may want to also consider our First International Healthcare and Social Media Summit in Brisbane, Sept. 1-2, 2015.