An Experiment with uStream.tv

On Monday I’m going to be presenting Tweetcamp III, and instead of a phone conference call or using our Mayo Clinic AV department resources am planning to do a video Webcast using uStream.tv.

So I’m doing a little experiment tonight, and embedding the code from my uStream program, which I’ve dubbed ChancellorCast, here on the SMUG site.

At 9:30 p.m. EDT/8:30 CDT/6:30 PDT tonight, I’m going to do a brief test of uStream, for about 10 or 15 minutes. If you’re able to see and hear me, I would appreciate it if you would leave a comment below.

I want to test this with a smaller group, so that for #tweetcamp3 we can have the kinks worked out.

Appreciate your feedback and help.

Update 9:15 CDT: Thanks to all who participated. I think you helped me prepare so we can have a good experience Monday. I’ve embedded a video below that I recorded with uStream, which gives a bit of an overview of Tweetcamp III.

Announcing the Chancellor’s Choice Awards

One of my basic approaches to social media is to maximize what can be done for free. I do this partly to prove a point; to eliminate excuses by showing how much you can do without spending a penny (and without requiring the support of IT).

And of course the other reason is: I’m cheap.

Having seen a recent article by Walter Mossberg of the Wall Street Journal with a list of his favorite iPhone apps, and having just spent money on an iPhone application for the first time last weekend, I thought it would be good to create the Chancellor’s Choice Awards.

Chancellor’s Choice recipients are social media tools that have caused me to pry out the wallet and flip over the debit card to get the security code…to actually spend money on social media. These aren’t annual awards; I’ll present them whenever I buy something in social media and find it worth the cost. And they’re not subject to vote: they’re just my personal opinion (not that of my employer or the SMUG student body.) I welcome your nominations or contrary opinions, however. Leave them in the comments.

The Chancellor’s Choice award also carries no cash value, and there’s no lovely statuette or red carpet media gathering. If the recipients would care to offer tear-filled speeches in response, they can send me a link to their uploaded video, and I’ll update the award post to embed it.

The first Chancellor’s Choice award will be presented tonight. If you have non-free social media tool nominees to suggest, share them in the comments below.

SMUG is Global

One of the benefits of self-hosted WordPress is the ability to run Google Analytics. The statistics package on WordPress.com is nice, but in Google Analytics you can get much more in-depth information about your blog visitors.

Here’s a map from Google Analytics, which shows the location of visitors to SMUG during March (click to enlarge):

 

The Global Reach of SMUG
The Global Reach of SMUG

While we definitely have some gaps in countries that have not yet enrolled SMUGgles, it’s neat that we’ve had visitors from every continent except Antarctica.

I’ll have a future post with more about Google Analytics as an advantage of self-hosted WordPress, but when I saw this map I thought it would be fun to share.

Thanks to SMUGgles across the globe for your participation!

Dueling University TV Ads

A couple of weeks ago I introduced the SMUG Super Bowl TV ad:    

[youtube=http://www.youtube.com/watch?v=9_WIBoEf730] 

This morning I saw a commercial that captures some of the same rationale behind SMUG:

[youtube=http://www.youtube.com/watch?v=e50YBu14j3U]

But I’ll bet Kaplan actually charges tuition!

I know they paid a lot more both for production and distribution.

Education needs to be more about learning what you need, when you need it. That’s the SMUG (and apparently Kaplan) philosophy.

SMUGgle Testimonials

It’s immensely satisfying for me when SMUGgles take the plunge and start a blog or a podcast, or launch a Facebook page for their organizations. Makes it all worthwhile.

And when they decide to say nice things about SMUG in one of their first posts, it’s even better!

In My Social Media Communications Compendium, which she started on Saturday, Nancy Pricer says she’s “feeling SMUG,” and here’s an excerpt.

For years I have been an active participant in several listservs relating to my job. Last fall an e-mail sent out by Roger Johnson of Newswise mentioned Lee Aase, the manager for Syndications and Social Media at Mayo Clinic.

In the e-mail, he promoted a place for PR folks to learn the social media landscape. Lee had created his own university, Social Media University, Global (SMUG), and named himself the chancellor. Students are called SMUGgles.

For months I had been trying to get a handle of the social media landscape, but was overwhelmed by various outlets, technologies, my full time job (and commute), two teenagers (they are really very good though), a loving husband, housework–you get the idea. I could not seem to take a chunk of time all at once and break the learning down piece by piece.

When I went to the SMUG Web site, I was impressed with the organization. Lee breaks it down in to categories like, Blogging 101, Blogging 102, Twitter 101, etc.

It was just what I needed to get going.

I’m  not exactly fishing for compliments, but I certainly appreciate them. If you, like Nancy, would like to help spread the word about SMUG, you could:

  1. Write a blog post about your experience (and maybe even start a blog so you have a place to do it!)
  2. Pass along some of your favorite courses to your friends using the ShareThis button at the bottom of each post. You may, for instance, decide to send the SMUG Super Bowl ad to your friends or Tweet about it.
  3. Write a recommendation on LinkedIn.
  4. Tell your SMUG story in the comments on this post.

OK, so maybe I am fishing for compliments.

But I’ll at least rationalize it somewhat by pointing out that Nancy is happily blogging today and has established a Facebook fan page for the university where she works (a real-life one, not a virtual university like SMUG) because Roger Johnson took the time to recommend SMUG to those on his email listserv.

If you know people who might appreciate the opportunity to systematically learn about social media tools like blogs, Twitter, Facebook, podcasting, YouTube and whatever comes next, I hope you’ll do like Roger (and now Nancy) and turn them on to SMUG.