A couple of weeks ago I introduced the SMUG Super Bowl TV ad:
[youtube=http://www.youtube.com/watch?v=9_WIBoEf730]
This morning I saw a commercial that captures some of the same rationale behind SMUG:
[youtube=http://www.youtube.com/watch?v=e50YBu14j3U]
But I’ll bet Kaplan actually charges tuition!
I know they paid a lot more both for production and distribution.
Education needs to be more about learning what you need, when you need it. That’s the SMUG (and apparently Kaplan) philosophy.
