ISHMPR Presentation in Sun Valley

Idaho has one of the unique state associations for hospital or health care marketing and public relations. It actually has a vowel in its acronym, unlike Florida (FSHMPRM), Wisconsin (WHPRMS) and Minnesota (MHSCN). But then again, they don’t really have a choice since their state begins with a vowel.

Here are the slides I’m showing as part of my presentation to ISHMPR today. You can follow and participate in the discussion on Twitter using the #ISHMPR hashtag.

Idaho Healthcare Marketing PR Presentation

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5 steps to getting the most out of #mayoragan09

I’m excited that we are on the verge of beginning the health care social media summit, which we are hosting at our Scottsdale, Arizona Mayo Clinic campus in collaboration with Ragan Communications. The pre-conference sessions start tomorrow, with the full conference kicking off on Monday.

I will be delivering the opening Keynote on Monday, and part of my role (and my goal) is to set the tone and provide pointers on how participants can have the best possible experience. I will be posting my slides for reference here on SMUG, but I wanted to start by offering some links and tips that I hope will be especially helpful for those who are newer to social media.

  1. Join Facebook. If you need some background, see the Facebook curriculum and particularly Facebook 101.
  2. Join the #MayoRagan09 group in Facebook.
  3. Write on the Facebook group’s wall, upload photos or videos, and start or participate in discussions.
  4. Join Twitter. You may find Twitter 101: Intro to Twitter and Twitter 102: Creating an Account helpful in getting started.
  5. Follow the #MayoRagan09 hashtag in Twitter in whatever way seems most convenient to you, whether it’s through a desktop application like Tweetdeck or a Web-based service such as Tweetchat, Hootsuite or CoTweet.

If you haven’t yet made plans to attend the summit, you can still sign up for the Webcast. Video recordings will likely be available for purchase following the summit. Meanwhile, please do join in the conversation via the means listed above.

Public Affairs Council State-Local Government Relations Seminar

I’m doing a presentation this afternoon in Alexandria, Virginia at the Public Affairs Council State and Local Government Relations seminar.

I’ve embedded the slides below (sans video), so the participants don’t need to try to take notes on 110 slides flying by them at 33 seconds each.

I welcome any questions or comments here or on Twitter. You may tweet me using my @LeeAase username, or simply use the #PAC09 hashtag.

Public Affairs Council Social Media Presentation

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I hope this helps public affairs professionals get a glimpse of how they can use social media to involve members of their organizations.

Taking the Dutch Health 2.0 Challenge

I’m looking forward to my first trip to Europe in about 10 days, where I have been asked to speak at REshape 2009, the second Health 2.0 conference and the first international E-Mental Health summit.

The organizers of these conferences have set up an interesting contest, called the Dutch Open Health 2.0 Challenge, that will run during that week, from Oct. 12 to 15, with winners announced Oct. 16. They have a catchy video to introduce it:

This is one of those “need not be present to win” contests. I’m helping to organize a Mayo team, and looking forward to getting the full details on Oct. 12. Meanwhile, check out the challenge and consider entering a team of your own!

A Taste of the Tools that are Changing the World

This is my presentation today at the Rochester, Minn. Thursday Noon Rotary Club.

Social Media 101: A Taste of the Tools that are Changing the World

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I was asked to provide a 101 course in Social Media in 20 minutes. It’s a nice opportunity to develop an overview presentation that is a more concise version of what I typically do. And I’ve got a little surprise in store that doesn’t show up in the slides. I’ll update with that later.

My aim for the presentation is to help the participants see the power and potential of social media, but also to remove some of the mystery so they will be encouraged to try these tools personally.

How did I do?

Update: Here’s a photo someone sent me during the presentation (click photo to enlarge):

Rotary talk photo

And the little surprise was a live Skype video conference with my daughter, Rachel, and granddaughter, Evelyn. Instead of just talking about how Skype offers Jetsons-like functionality, I decided to demonstrate.