One of the points I regularly make in discussing social media tools is the opportunity they provide for providing in-depth information to people who have a particular interest. The example I most frequently cite is this 10-minute video on myelofibrosis, which has been viewed more than 5,200 times on our Mayo Clinic YouTube channel.
It doesn’t matter that Dr. Mesa’s video lacks mass appeal; it provides important information for patients with myelofibrosis and for their families, giving them just what they need, and what they are interested in seeing because they have strong personal motivation to learn about this type of blood cancer.
What you see embedded below is another example of a video with limited mass appeal. Shawn Riley (@rilescat), who blogs at HealthTechnica, hosts a regular TV talk show called Health Connections on our local Austin, MN PBS affiliate, KSMQ. When we announced our new Mayo Clinic Center for Social Media, the producer of Health Connections asked if I would come on the program to talk with Shawn about social media in heath care, and about our new center. This interview was broadcast locally last Tuesday, and now the 27:47 program is available (thanks to viewers like you) on YouTube.
I don’t expect this video to get anything near the traffic of Dr. Mesa’s discussion of myelofibrosis. But if you’re among the global niche those interested in applying social media in health care, you may find it helpful.