RAQ: Personal and Professional Identities – SMUG

Jackie Fox (@jfoxhdr), who blogs at Dispatch from Second Base, writes to ask:

I haven’t noticed this in SMUG and was hoping you might have some advice on how to mesh our professional and personal activities online. I’m beginning to suffer from a bit of an identity crisis. My professional profile is on LinkedIn and my personal profile is on Facebook (and professional on Twitter but only for monitoring purposes). That seems fairly clear-cut but what if I would like to join LinkedIn groups as a “civilian?” I don’t think the engineering company I work for is well served by seeing women’s healthcare issues on my LinkedIn profile. I guess I could list breast cancer affiliations including my blog as personal interests on my work profile but that seems just a tad weird. Or is it? Any advice from you or how others handle it would be more than welcome. Even sending you this message I had to stop and think for a second about which way to identify myself. I chose personal and I think that made sense. But yikes! If I were writing to Ann Landers I would sign this “Confused.” Thanks.

Jackie was quick to add “jfoxhdr is my Twitter name but just a reminder I have never tweeted. I’m on there primarily to monitor certain news items and follow people for work (ENR and a couple of environmental reporters) and for fun (you and Stephen Colbert.)”


Dear “Confused”…er, I mean Jackie. First, I’m honored to be in your “for fun” group in Twitter, along with Stephen Colbert. How cool is that?

Second, don’t apologize for the way you use Twitter. It’s perfectly fine to be in “Listen Only” mode if that works for you. Much better than being a spam machine.

Now to your main question:

I really think it comes down to Integrity, which my handy Mac Dictionary app defines as:

1 the quality of being honest and having strong moral principles; moral uprightness : he is known to be a man of integrity.
2 the state of being whole and undivided : upholding territorial integrity and national sovereignty.

I personally don’t think it’s a problem for your business and professional colleagues to know that you’re concerned about breast cancer and active in advocacy related to it.

Doing this advocacy on work time wouldn’t be good. But knowing that you have this interest helps your clients, customers and colleagues know you better. And if all your LinkedIn posts were about non-work passions, that probably would indicate that you’re really not that interested in your engineering work.

If you have clients to whom you are “selling” it’s better for them to get to know you as a person, not just as a disembodied voice at the end of the phone line. That makes it less likely they would drop your company for a $5 an hour discount they might get from a competitor.

If you’re involved in a jihadist group, that would be a different story. Probably best to keep that off your LinkedIn profile, because while it might not bar you from boarding a U.S.-bound plane from Amsterdam, it likely would turn off potential business associates.

But for almost any other kind of personal interest, it just comes down to proportion. Don’t go overboard in advocating for a cause so that’s all your professional colleagues and customers see.

In summary, I would just say: “Don’t be a Sybil.” Be one integrated personality (and online persona).

Be yourself.

How about the rest of you? How would you advise Jackie?

Bible Bowl 2008

My daughter Ruthie experienced emotions at Bible Bowl 2008 that ranged from despondency to delight, and we who joined her (with her brother and teammate, Joe) for the five days of competition all got to experience those same highs and lows with her. It was quite a dramatic week that started with great difficulty.

I’ll get to the story in a bit, but first here’s a little background. Bible Bowl is a competition similar to the now-defunct College Bowl or Quiz Bowl, but with subject matter taken from selected books of the Bible. This year the text was the Gospel of John as well as his epistles (1 John, 2 John, 3 John) and 1 Peter and 2 Peter. The strongest players have memorized and can recite the entire text (1,178 verses). More demonstration of that in a bit.

Continue reading “Bible Bowl 2008”

Georgia Aquarium

On Monday, before the Bible Bowl competition really started, I got to take my youngest son, John, to the Georgia Aquarium. It’s billed as the largest aquarium in the world.

Here’s some video from that afternoon, in which John (in red and white) got to touch some rays and a hammer head shark:


John is a pretty sentimental little guy; as we walked back to our hotel he got a little bit quiet and thoughtful and when I asked him why he said, “We probably won’t ever see any of those animals again.” When I said we might go to aquariums in some other cities (as we did in Baltimore a few years ago) he replied, “But we won’t see any of those animals that we saw today.”

I guess the bonding from touching these aquatic creatures with two fingers went a little deeper than I thought.

It was a precious afternoon.

Restaurant Nightmares

As we traveled to Atlanta on Sunday, after having spent the night Saturday in Mount Vernon, IL (which was decidedly non-mountainous) we saw a billboard on I-24 in Tennessee advertising the presence of an A&W restaurant near one of the next exits. My daughter Rebekah, who works at the Austin, Minn. A&W, thought it would be fun to see how they run the restaurant in another city, so she prevailed upon us to stop. I captured her excitement as we arrived at the counter (she had offered to pay for our meals out of the proceeds of some of her roadside strawberry sales from the previous week.):


Then we waited. And waited. Not in line. At the front of the line. There were maybe three tables filled with customers, but no one was in front of us in line. Yet employees walked back and forth in front of us, carrying brooms, or towels to clean trays (they had two people on that job), or wandering aimlessly, but exactly 10 minutes after recording Rebekah’s enthusiastic arrival, I recorded this:


I’m sorry I didn’t keep the camera running, but as we were leaving one of the two tray-clearers asked “Why are y’all leavin’?” and seemed perplexed that it would be a big deal that we would wait 10 minutes to have our order taken: “But we haaaiid to clean traaays!”

That evening we decided to order pizza from our hotel room at the Atlanta Marriott Marquis, and when we called Pizza Hut they told us they were currently about 2 1/2 hours out on deliveries, so we called Domino’s. We were informed it would be 22 to 32 minutes, I gave my credit card for payment, and then we waited. And waited. After about an hour I called Domino’s again to check status, and the phone rang continuously for five minutes with no answer. So I hung up and tried again. Same deal. I called another Domino’s and asked whether they were under the same ownership, and the guy apologized but said they were a franchise and this other one was corporately owned by Domino’s. I told him this behavior reflected pretty poorly on all Domino’s…and he agreed and apologized, but there was nothing he could do. He said he had gotten several other calls about the phone not being answered (three hours before closing time) at the other restaurant.

So I was thinking I would probably need to call the Georgia Attorney General Monday morning about having my credit card charged and no pizza delivered…but just as we were heading to bed (more than an hour after we were told the pizza would arrive, and after the phone had gone unanswered for a half hour), we got a call from the delivery guy, from 40 floors below us. He said they had been overwhelmed with orders, and that whereas the Pizza Hut phone was answered by the local restaurant (so they could gauge the time), Domino’s had a call center taking the calls and didn’t realize how swamped they were.

Note to corporations: even if you’re not outsourcing your call center to India, it can be a major dissatisfier to customers if those taking the calls aren’t plugged into your business realities. If we would have been told it would be 90 minutes, or if someone had answered the phone to tell us they had been overrun and were just behind schedule instead of leaving us to think we had been defrauded, we would have been frustrated but understanding.

In the whole scheme of things, these have been minor annoyances, not major hardships. But in the new world of blogging and social media, your unhappy customers don’t just leave a note in your suggestion box. They can publish their experiences to the world. And in the case of the South Pittsburgh, Tennessee A&W the billboard expense wasn’t just a waste; it led to a negative result.

Our culinary experiences since Sunday have been markedly better.

More reports from the Aase family vacation 2008 coming later today.

Blogging Vacation

No, I’m not taking a vacation from blogging…I’ll be blogging about vacation…to the extent I can. We’re in Atlanta at the Marriott Marquis for Bible Bowl 2008, where my daughter Ruth and son Joe are competing in this national competition. I blogged about the Bible Bowl experience last year; it was pretty amazing. I’ll have some highlights and dispatches from the competition over the next couple of days.

Another amazing feature about our Atlanta trip is this hotel. Here’s a taste of the elevator trip to the 41st floor, where we’re staying.


Some of my family members get a little nervous about the heights, but the view from our window (at the top of this post) is pretty sweet.

The sweetest part is having all of our remaining kids together (the ones who aren’t married and/or college graduates) together for this week, and to have my parents along for the trip. We wish Jacob and Rachel (and Kyle and Evelyn) were along too, but we’re thankful for this nice getaway week.

The only downside for frequent blogging is that the daily charge for Internet access is $12.95, which is a bit pricey for family vacation. But in the food court across the street at Peachtree Center there is free wireless, so I’m just coming over here a couple of times a day to sync my computer and post updates. Probably good on vacation to not be doing too much computer activity, but this does make it nice to capture some of the moments, so that when we do our Christmas letter (as we did last year and the year before), we have some photos and videos to which we can link to tell the story of the year.

So some of the coming posts will be of a more personal nature, but for SMUG students they are:

A) A way to get to know the Chancellor and his family a little better, and

B) An illustration of how you can use your blog for multimedia family updates instead of sending photocopied Christmas letters. Not only will this method save you money (at First Class postage rates of 41 cents or whatever it is now…it’s probably been a year since I’ve purchased stamps), but the product is much richer and more interactive.