Twitter | Social Media University, Global (SMUG)

Twitter 152: Tweetcamp III

Here are the slides and the video Webcast window for Tweetcamp III (#tweetcamp3), which will be held Monday, July 13, 2009 from 3-4 EDT. Please note that the video window will not be live until the time of the program, but you may preview the slides if you wish.

Update 4:30 p.m. CDT July 13: We had some technical difficulties with uStream.tv (I’m fairly certain they were related to our firewall) so we had to do Tweetcamp III via phone conference instead of Webcast. I will probably do did an encore (or take a Mulligan) tonight from home that you can see below.

Update 7:30 p.m. CDT July 13: Hit play on the video below, and then you can follow along as I narrate the slides.

Tweetcamp III

View more documents from Lee Aase.

Here is the video window:

Credits:

Shwen Gwee (@shwen) coined (to the best of my knowledge) the phrase “Tweet Cred.” A term that needs no explanation. It’s just perfect.
Thanks to @vmontori @2healthguru @mrstreme @kamichat for providing real-time feedback during my first uStream.tv experiment. If we get the audio level right in Tweetcamp, it will be because of their help.
In addition to those listed above (and @EdBennett, @LeeAase and @MayoClinic), here’s a baker’s dozen of additional health-related Tweeps you might want to consider following to get started in Twitter: @danamlewis, @MeredithGould, @DaphneLeigh, @tstitt, @stephaniethum, @healthblawg, @consultdoc, @lsaldanamd, @crgonzalez, @brendafinkle, @mkmackey, @HealthSocMed, @ReedSmith. As you see who they are re-tweeting, you’ll discover even more interesting people to follow.
Finally, clicking this link to see the #tweetcamp3 chatter will identify some others with shared interests. After all, you all participated in the same event.

I welcome your feedback, either in the comments below or via a tweet using the #tweetcamp3 hashtag.

Tweetcamp III – Reserve Your Spot

On Monday, July 13 from 2-3 p.m. CDT I will be presenting Tweetcamp III (Twitter hashtag #tweetcamp3) as a training session for Mayo Clinic employees.

You are invited to join remotely. I’ll have details on that in a bit. But meanwhile, here is background on the agenda:

General principles of social media
1. The Dinner Party Rule vs. The Law of Large Numbers
2. How to avoid being “That Guy”
3. Be real and transparent
4. Give more than you take
5. Integrity
6. Mayo Clinic Employee Guidelines
Understanding Twitter
1. Why does it matter?
2. How is it different from Facebook, email, long-format blogs and other forms of electronic communication?
3. So what can you say in 140 characters anyway?
Case studies that show Twitter’s potential, or “A Series of Serendipitous Events”
1. Listening and connecting
2. Real-life meetings
3. How Twitter has contributed to Mayo Clinic’s reputation
4. Journalist interactions and media stories
5. Blogger interactions and resulting posts
How to Tweet Productively – it’s not an oxymoron
1. Understanding #hashtags
2. Twitter etiquette and building “Tweet cred”
3. Using Twitter with Yammer
4. The Twitter API
5. Twitter applications for desktop and mobile
6. Finding “Tweeps”
Assignments and Extra Credit

As we have done with previous Tweetcamps, #tweetcamp3 will be open to participation from outside of Mayo. If you would like to join via Webinar, please leave a comment with your name, city and location below. Here’s why:

Leaving your comment here helps to demonstrate the worldwide community connection potential of Twitter. Part of what we do in Tweetcamp is show how practical Twitter is for bringing a community of interest together on short notice. I will be asking people to introduce themselves at the beginning of #Tweetcamp3, but by leaving a blog comment it’s more of a permanent record to which we can refer.

By leaving your comment, you help show the reach of social media in general, and Twitter in particular…and in a forum to which you can refer later, to show your internal doubters what can happen in less than three days, over a weekend, via Twitter.

Check back here for details on how to participate, or follow the #Tweetcamp3 hashtag.

Update: Here’s the link for the Tweetcamp presentation and video Webcast. Go here at 3 p.m. EDT/2 p.m. CDT/Noon PDT to participate live, and join the discussion via Twitter at #tweetcamp3 or by entering the #tweetcamp3 room at Tweetchat.com.

Please do leave a comment below with your attendance plans, though, so we can have a record of the scope of participation.

FREE Ragan Webinar on Mayo Clinic Social Media

On Tuesday, August 4, I’m going to be presenting a free webinar, sponsored by Ragan Communications, on our Mayo Clinic social media experience.

The webinar was announced this morning, and Ragan CEO Mark Ragan tweeted this afternoon that the response has been strong:

I have no idea what kind of record is in the making, or what the old record might be, but if you’re interested I hope you will sign up to join us. Please pass this along to anyone you think might find it helpful.

Twitter Case Study: Finding GPS in a Hospital Haystack

I was in a meeting today with Kim from our Mayo Clinic Quality office discussing how social media and tools like the Flip video camera could be used in her work, and she mentioned that she had heard about a hospital in Texas that was giving GPS units to patients when they checked in, so they could more easily navigate to their appointments.

She said she had been wanting to track down the name of that hospital so she could get in touch and learn from the experience to see whether it’s something we might want to try, but that she didn’t really know where to start looking. So she had procrastinated for a few months at least because, as David Allen says in Getting Things Done, if you don’t know what the next action is, you can never move projects forward to completion.

I asked Kim if she would like to try a little Twitter experiment, right then and there, with me putting out the call for the information on Twitter. She was game, so here was my tweet at 2:27 p.m. today:

Within seven minutes my message had been re-tweeted five times, including these:

…and I also had several other responses telling me about RFID options and a pilot program that puts GPS devices in the shoes of Alzheimer’s patients to help track them if they go wandering.

By 2:39, 12 minutes after my original tweet, I had what I think is likely the definitive answer:

But besides the answer I was seeking, having asked the question on Twitter led to some new alternatives that I think Kim hadn’t been considering.

Lessons and Observations:

Using relevant hashtags is a great way to have your tweet go to people beyond those who follow you directly. In this case I used #hcsm and #hcmktg. I’ve participated more in the former than the latter, but knowing about them enabled me to ask a relevant question in a virtual space where like-minded people gather.
Investing time in Twitter builds capacity for future efficiency. The fact that I was familiar with Twitter, had some followers and knew some appropriate hashtags meant that I could find out in 12 minutes what had stymied Kim for several months. It’s possible that a new Twitter user with a question like that would get an answer, but likely only if a vendor had a Twitter search term set for “GPS.” Twitter isn’t a quick fix; it’s built on relationships. That takes some time, but once you’ve put in some effort you will see that the community will come to your aid.
With Twitter, I didn’t have to know where to start looking, or who to ask. I asked my tweeps, and some of them passed it along to their tweeps. With email I would have had to decide where to send the message. With Twitter the message just seems to find the right people, provided you have started by putting in a little time to start a network.

Thanks to @stephaniethum, @nanoni127, @shamsha, @BethHarte, @JohnSalmonHUP, @josullivan, @lwelchman, @Cascadia, @lisacrymes, @DaphneLeigh, @DynamicRFID, @NickDawson, @tstitt, @mkhendricks, @MikaLofton, @mkmackey, @ljstarnes, and @gelogenic for participating today!

That’s the power of Twitter: 18 people coming together with no notice to discuss a topic and get an answer to a perplexing question (and to suggest other interesting alternatives) in less than an hour.