SMUG Campus in Summer

When SMUG was officially established (last January) as an on-line university providing hands-on help in learning about social media and how to practically apply these tools in businesses and other large organizations, I included some campus photos in our SMUG Facebook group.

The photos included interior shots of our turn-of-the-20th-century architecture as well as some exteriors. But let’s face, for most people Minnesota in January seems less appealing than it does with our lush spring and summer foliage, so here are a couple of videos that show our Ivy covered walls:

[youtube=http://www.youtube.com/watch?v=z_9aS2e8f1g]

And our Oak-shrouded “Old Main” campus, including a preview of SMUG’s North Annex (a.k.a. Aase family garage), which is under construction and will include “classroom” space on the second level.

[youtube=http://www.youtube.com/watch?v=RgI43vHL6wo]

By the way, if any philanthropists are interested in funding the SMUG campus expansion, your generosity may be appropriately recognized through the facility naming. 😉

Making it Easy to Enroll

It just occurred to me (maybe because I’m too close to the content of this blog) that I need to make it clearer how people can enroll as SMUG students. So we have a new page, Enroll Now, to simplify the process. You have enrollment options, but now you don’t have to find your way to this post on the SMUG page, which was kind of buried.

There’s a difference between being unstructured and being disorganized. Hopefully now we’re back on the unstructured side.

Social Media University, Global doesn’t have any financial barriers to entry, since we charge no tuition; hopefully now we’ve eliminated a site navigation barrier, too.

“Free” and Higher Education = SMUG

Two recent blog posts that are required reading for SMUG students come from Chris Anderson and Jeff Jarvis. They explain why an institution like Social Media University, Global can exist (and much of what makes the rest of the Web work.)

Anderson (Editor-in-Chief of Wired and author of The Long Tail) has a link to his cover story in the current issue of the magazine. It’s called “Free! Why $0.00 Is the Future of Business” and here’s an excerpt:

What does this mean for the notion of free? Well, just take one example. Last year, Yahoo announced that Yahoo Mail, its free webmail service, would provide unlimited storage. Just in case that wasn’t totally clear, that’s “unlimited” as in “infinite.” So the market price of online storage, at least for email, has now fallen to zero (see “Webmail Windfall”). And the stunning thing is that nobody was surprised; many had assumed infinite free storage was already the case.
For good reason: It’s now clear that practically everything Web technology touches starts down the path to gratis, at least as far as we consumers are concerned. Storage now joins bandwidth (YouTube: free) and processing power (Google: free) in the race to the bottom. Basic economics tells us that in a competitive market, price falls to the marginal cost. There’s never been a more competitive market than the Internet, and every day the marginal cost of digital information comes closer to nothing.

Anderson’s article explains the proliferation of blogging tools like WordPress.com offering 3 gigabytes of storage, and unlimited bandwidth, for $0.00. As technology prices fall, the marginal cost of adding another user to the server farm becomes so close to zero as to become negligible.

From the consumer’s perspective, though, there is a huge difference between cheap and free. Give a product away and it can go viral. Charge a single cent for it and you’re in an entirely different business, one of clawing and scratching for every customer. The psychology of “free” is powerful indeed, as any marketer will tell you.

I’ve definitely found that to be the case as I talk to people about blogging, or joining Facebook or trying other social media tools. When I can tell them they can do anything they see on my blog without spending a penny, it takes away their excuses for inaction.

I can’t wait to get Anderson’s book when it’s published next year. I understand he’s working with the publisher on a method to make it available at no charge.

In his post from this afternoon, Google U, Jarvis explains the essence of Social Media University, Global:

Once you put all this together, students can self-organize with teachers and fellow students to learn what they want how and where they want. My hope is that this could finally lead to the lifelong education we keep nattering about but do little to actually support. And why don’t we? Because it doesn’t fit into the degree structure. And because self-organizing classes and education could cut academic institutions out of the their exclusive role in education.

So what if the degree structure is outmoded? What does a bachelor’s of arts really say you’re ready to do? Once you get a medical degree, if you practice, you’re required to take refreshers as the science changes. Shouldn’t we be offering journalists updates as new tools and opportunities emerge in their craft? (Short answer: yes.) And while on the example of journalists, what if it were easy for them to take a course in, say, accounting when they get assigned to the business section, or science when given the environmental beat? So rather than signing on for a one-time degree, what if I subscribe to education for life? Or what if the culture simply expects me to bone up because it’s so damned easy to (and I don’t have to go through tests and admissions and all that)?

This sounds a lot like what I said in my Message from the Chancellor. Credentialed learning certainly has its place. But SMUG is an institution for lifelong learners to get this refresher education Jarvis describes. He is focused on journalism, but I believe this kind of training being available on-line is absolutely essential for professionals working in communications, PR or marketing to keep their skills relevant.

As Anderson says, what makes this all possible is that the marginal cost for each additional user (or student) is practically zero. We’re up to 50 SMUG students now; if you’re interested in hands-on, practical training in social media, why not audit a few classes?

SMUG Facebook Hacker Challenge Update

The SMUG $100 Facebook Hacker Challenge, which I conceived in response to a question during this podcast interview, has attracted some interest.

Anthony at AllFacebook put out the all-points-bulletin for hackers to give it a shot. And Goob said

Frankly, I think it’s just a great publicity event. Promise some money if people can do something you’re confident is impossible, let a ton of other sites write about it and link back to you, and sit back and relax. I can [sic] the same thing though. I’ll give $1 million dollars to anybody who can figure out the number I’m thinking of between 1 and 78 gazillion. See, it’s that easy.

And Justin Flowers added, while misspelling my name,

While reading the post, I suddenly realized that I had a similar challenge that I wanted to make, and that, in fact, I was willing to offer more money for mine.

You see, I, Justin Flowers, trust the security at the US treasury so much that I’m willing to offer a $1000 dollar reward to anyone that can break into the US Treasury, and steal $1,000,000 US. If you show me the 1 million, I’ll pay up. I’m willing to double my payout if you bring me a picture of you in a vault at the Treasury.

In their rush to sarcasm, they both Goob and Justin missed the point. The security of the US Treasury isn’t in question, and this isn’t about mind reading. No one doubts whether the banking system is safe from being hacked (even by Danny Ocean and his 10 friends).

But data security for business information is precisely the issue with Facebook. I get the question a lot, as I did on the MindComet podcast:

“If I use a secret Facebook group for business planning, can I feel confident that my data will be secure?”

And that’s the reason for the SMUG Facebook Hacker Challenge. I’m betting $100 that the answer is “yes.”

Do I hope lots of people link to the hacker challenge and spread the word? Yes, because that will help us find the answer to our question about data security in Facebook secret groups. This is a real academic research project.

Unlike Goob, I’m not thinking of a random number for someone to guess. I have a real answer for someone to find on this secret Facebook group, if they can beat Facebook’s group security. It’s right there, in the recent news section of the group. And the information itself is worth a lot more than the $100 bounty.

Yet in the blog discussions of the hacker challenge, one question that’s been raised is whether the $100 prize is lucrative enough to attract the attention of a really proficient hacker. In fact, in the comments on the post announcing the challenge, the mysterious jmprei offered to do it for $1,000. I guess the $100 isn’t enough for her or him.

As a professor at SMUG, I do have the security of tenure (after all, I’m the Chancellor), but since

  • we don’t charge any tuition for our online university, and
  • our University Endowment is…well…zero, and therefore
  • My SMUG salary also is nonexistent…

I’m not ready to raise the ante on my own. (In fact, my wife says the current hacker challenge prize has to come out of my Christmas money.)

So if anyone else thinks it’s worth raising the payout to find out how safe your business-related data would be in a secret Facebook group, here’s an opportunity for you to provide some extramural research funding for SMUG.

I’ve established a PayPal account for the SMUG Research Fund, and have transferred $100 into it. Whoever meets the SMUG Hacker challenge first gets whatever is in the account at the time of the hack.

So it becomes a fun little game of chicken for any hackers who think a $100 prize (and worldwide fame) isn’t worthy of their time and talents. As SMUG students or any interested bystanders make their $1, $2, $5, $10 or larger contributions to the SMUG Research Fund, I will update this post to indicate the new prize level.

I think it may eventually reach the point at which Greed and Fear will intersect for some hacker. They would then have the Deal or No Deal decision to make: Do I wait for the prize to go up and increase the payoff, or do I claim it now to avoid having someone else snipe it?

Please note: None of our 40 students (cool!) should feel any obligation to contribute.  Social Media University, Global is a free university. Also, contributions to the SMUG Research Fund are not tax deductible. But if anyone does want to help advance our practical knowledge of whether Facebook is safe for business data, click here or in the SMUG Research Endowment widget at the bottom of the right sidebar.

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Why SMUG?

social media university global

So how do you choose what to name a new institution of higher learning?

  • Stanford University was named after a former California governor’s son, who had died of typhoid fever at age 15.
  • Yale University, which was founded to train ministers and was called Collegiate School, was eventually named after benefactor Elihu Yale.
  • Harvard University likewise was named after an early benefactor.

When choosing a name for a new on-line University providing social media education, I didn’t have any benefactors to consider. (Not that I’d be above selling the naming rights!) Social Media University, Global was the first name that popped into my head. But I did a little brainstorming and identified some other options, including:

  1. Social Media University – Technical (SMUT)
  2. Social Network Institute of Practical Education (SNIPE)
  3. Public Relations Institute for Social Media (PRISM)

The first one’s an obvious non-starter, and though the second reflects the hands-on nature of the proposed curriculum, somehow the acronym doesn’t quite fit. And while social media definitely have public relations applications, the third name’s focus on PR is too narrow.

friendmap.jpg

SMUG seems to fit because the curriculum will be covering social media in all its varieties, from blogs to social networking sites to microblogging to YouTube and everything in between. And seeing as I’ve made friends in Facebook from across the U.S. and as far away as Singapore, Egypt, Australia, Norway, Panama and Thailand (and that it is a world-wide web), the “Global” part isn’t an overstatement, either.

I’m open to other suggestions: it’s not like I’ve printed a bunch of letterhead or put a lot of work into the school logo. And considering that SMUG was established about 15 hours ago, we don’t have an entrenched history to overcome. Renaming wouldn’t be a problem.

But meanwhile, if anyone has an artistic bent and would like to design an official SMUG seal, I’d love to see what you can do. I’m thinking something like an old English crest or a round seal would be neat, with the following text elements and suitable graphics:

Social Media University — Global   *   SMUG   *   Established 2008

Whoever designs the winning logo gets a 50 percent tuition discount.  Then again, 50 percent of free is…