Mayo Clinic Podcasts Featured on

A few weeks ago I had an opportunity to discuss our Mayo Clinic podcasts with Michael Sebastian from Ragan Communications for a newsletter article. My friend Chris Martin just passed along the article, which was posted on today. I think Michael does a nice job of summarizing our podcasting history and some of the current activity. Most importantly, I think he quite accurately reflects what we discussed in the interview; that’s a real treat. Check out the story.

If you’re interested in a bit more of what Mayo Clinic has been doing in social media, check out our Facebook fan page and the blog (and podcast) we’ve established for the Mayo Clinic Health Policy Center. My colleagues at also have some blogs and podcasts they’ve been producing, too, and we’ve got some more good things in the works.

I’m blessed to work for an organization that not only makes traditional media relations a priority, but also is enabling and encouraging us to engage in social media. I think a big part of the reason for this support is our leaders’ healthy appreciation of the role word-of-mouth from satisfied patients has played in Mayo Clinic achieving the reputation it has.

The on-line social networks like Facebook are just newer and more powerful versions of the water cooler or the backyard fence, where people talk about what’s going on in their lives and what’s important to them.

Their health care experiences are among those meaningful topics.

It’s an exciting time to be working in news media and social media, and particularly where they intersect. I’m looking forward to the next few days here at Health Journalism 2008, and particularly to the session on “Multimedia tools for telling stories,” which will include Scott Hensley from the Wall Street Journal‘s Health Blog. He’s right at the intersection of mainstream and social media, and it will be interesting to hear his perspective.

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

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