Jeff Jarvis on “The myth of the creative class”

I’ve been a little quiet for the last couple of days, as I’ve dived back into work after a five-day family trip. I’ve been learning some really interesting things that will revolutionize SMUGs teaching methods, and look forward to implementing some of this. I’ll have a post demonstrating this soon.

But meanwhile, here’s a good read from Jeff Jarvis at Buzzmachine.

Internet curmudgeons argue that Google et al are bringing society to ruin precisely because they rob the creative class of its financial support and exclusivity: its pedestal. But internet triumphalists, like me, argue that the internet opens up creativity past one-size-fits-all mass measurements and priestly definitions and lets us not only find what we like but find people who like what we do. The internet kills the mass, once and for all. With it comes the death of mass economics and mass media, but I don’t lament that, not for a moment.

BuzzMachine » Blog Archive » The myth of the creative class.

I sometimes disagree with Jeff because of his almost religious antipathy for religion Update: frequently and caustically expressed opposition to at least “certain policies of certain churches” (see his comment below, and my clarification), and with his new book attributing deity to Google his irreverence goes too far, but more often than not he’s on target when he talks about the new economics of media.

This post is particularly good. The celebrity-oriented “creative class” is an artifact of the mass media, when access was scarce and limited by gatekeepers.

Now millions of bloggers, podcasters and video producers have access to low-cost equipment through which their creativity can flourish.

The days of moving to Nashville or LA to pursue a record deal (“Record? Daddy, what’s a record?”) are gone. Anyone can have access to the world through social media tools.

Will many make a living at it? Nope. Fewer will than did in the “old days.” Just ask the newspaper guild. When everyone can publish, and there is no monopoly or oligopoly control on the means of publication, the guilds no longer can command premium prices.

But if, as Jeff says, 81 percent of us think we have a book inside of us, we now have a chance to let it out.

You don’t need to get a book deal, and an advance from a publisher, and get permission to speak out. You can just do it. And if people find what you have to say is worthwhile, they’ll link to it. Like I just have to Jeff.

How about you? What story, or song, or book, or short movie do you have inside you? 

What’s keeping you from just starting?

Author: Lee Aase

Husband of one, father of six, grandfather of 15. Chancellor Emeritus, SMUG. Emeritus staff of Mayo Clinic. Founder of HELPcare and Administrator for HELPcare Clinic.

0 thoughts on “Jeff Jarvis on “The myth of the creative class””

  1. Where do you get this antipathy to religion? I am a Presbyterian; my sister is a Presbyterian minister; I was on the board and choir of my last church. I have some issues with certain policies of certain churches but to broaden that to antipathy is innaccurate.

  2. Jeff – First, let me reiterate that I really do appreciate much of what you say, as attested by my numerous posts that mention (and link) to you. I’m a regular reader.

    My impression of your antipathy to religion came from having followed your blog and seeing a few common themes: effusive praise for Howard Stern, attributing deity to Google, your WWGD book title and most importantly, lots of criticism of religious leaders. I hadn’t seen anything positive about religion, but I might have missed something.

    Then again, I guess Jesus criticized many of the religious leaders of his day, too, didn’t he? There certainly are many religious leaders today deserving of criticism. Somehow, though, I don’t see him raving about Howard Stern or calling Google his Father.

    At any rate, I appreciate you taking the time to comment, and I’m sorry I was too broad in my characterization of your views.

  3. Thanks, Jeff. I’m sorry our first direct interaction involved this misunderstanding, but I look forward to reading your sermons tomorrow. I really do enjoy your blog and cite it often.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.