Social Media University, Global (SMUG)
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I had the pleasure this morning of doing an interview with John C. Havens on BlogTalk Radio, on his Transparency program. It was live Web radio, but with the segment now posted here. We talked at length about some of the stories on Sharing Mayo Clinic, which launched a week ago yesterday.
Give it a listen and let me know what you think!
When I did the post about the µAudio Player plug-in for WordPress, it reminded me of a WordPress feature that SMUGgles might find helpful.
You don’t need to use this very often, but then again that’s why they’re called “special” characters. But occasionally you might need to insert one of them, like
You access the special characters by clicking the Omega (Ω) symbol in the Visual editor when you’re writing a post. Like this:
Continue reading “Blogging 122: Special Characters in WordPress Easy as π”
…do you really think as a PR professional that you will be immune from the need to retool and innovate?
See what the Chicago Tribune’s Phil Rosenthal reports today about restructuring at WMAQ-TV, Chicago’s NBC affiliate.
News producers, writers and editors at NBC-owned WMAQ-Ch. 5 were told Wednesday they must reapply for new multi-faceted positions, the demands of which reflect the station’s efforts to provide content not just for TV but the Internet, mobile devices and other emerging platforms.
The new jobs – with titles such as platform manager and content producer – are to be posted beginning Thursday, not just for internal candidates but outsiders as well.
In response to concerns about whether existing staff will be able to adapt, station manager Frank Whittaker says WMAQ plans to make training available.
Continue reading “If TV Newsrooms Are Requiring Versatility…”
As you can see in the post about Sharing Mayo Clinic being featured on FIR, it’s possible in the self-hosted version of WordPress to provide a Flash player for your mp3 files, which enables your users to listen to the audio track without downloading it and opening in another program, such as iTunes.
What you may not know is that it’s really easy to provide this functionality.
Continue reading “Blogging 369: Adding an Audio Player in WordPress”
It was a week ago today that we launched our new Mayo Clinic blog, called Sharing Mayo Clinic. You can see some of the related news stories here, but I also wanted to post a link to the segment Shel Holtz and Neville Hobson included on their For Immediate Release podcast (Episode 416) last Thursday.
You can hear the portion specifically about Sharing Mayo Clinic below, but of course I recommend that you subscribe so you can get their “hefty and good” podcast delivered automatically to you twice a week.
I’m scheduled to have a recorded conversation with Shel and Neville next week (not sure whether it will be an Interview or a Cut), so if you subscribe you’ll get that delivered as well.
I’ve known Shel for several years, and he has consulted with us a couple of times, providing an outside perspective on and validation of our plans. He and Andy Sernovitz have been really helpful to us in getting social media programs going at Mayo, so I’m looking forward to sharing our progress with the FIR community.