Lee Aase | Social Media University, Global (SMUG)

Podcasting 109: Hotter Podcast Feeds through Feedburner

Note: This post is part of the Podcasting curriculum for Social Media University, Global.

In Podcasting 105 through 108 we demonstrated how you can use a WordPress.com blog as a server to create an RSS feed for your podcast, and can subscribe to your podcast by cutting and pasting that feed URL into your iTunes program. But using the native RSS feed from WordPress.com has a couple of disadvantages:

It doesn’t give you feed statistics, so you don’t know how many people are subscribing. That’s fine if you are doing a personal podcast just for fun, but if you’re doing this in a work environment your employer will likely expect better statistics so you can determine whether the podcast is worthwhile.
Cutting and pasting is a little clunky for your users. They have to know how to subscribe manually in iTunes, and it would be a lot better if there was a nice interface to guide them through the process.

“Burning” your feed through Feedburner.com provides solutions to both of those problems, as you will see and hear below:

Homework Assignments:

Go to Feedburner and set up an account. You will be able to use this to burn your RSS feeds for your WordPress.com blog as well (to be described in a future post in the Blogging curriculum), but it all starts from having a Feedburner account (as Toby Palmer now does).
Go back through the earlier courses in the Podcasting curriculum so you can record an audio file and launch your own student podcast. As you will see in Podcasting 105, we have a standing offer for any SMUG student to create a free podcast hosted from the SMUG Podcast Blog (and thereby avoid paying the $20/year additional fee to WordPress.com in order to experiment with your own podcast.)

After you’ve learned how to do a personal podcast, you’ll be ready and confident in your abilities to launch one for your business or non-profit organization. You’ll probably want to spend a little money on better recording equipment, and at that point paying the $20 to be able to podcast from your own blog will be well worth it.

But our goal at SMUG is to let you experiment with all of these tools without spending even a penny of your own money, only investing your time in the on-line education process. So please take advantage of the opportunity and start your own podcast today.

Bible Bowl 2008

My daughter Ruthie experienced emotions at Bible Bowl 2008 that ranged from despondency to delight, and we who joined her (with her brother and teammate, Joe) for the five days of competition all got to experience those same highs and lows with her. It was quite a dramatic week that started with great difficulty.

I’ll get to the story in a bit, but first here’s a little background. Bible Bowl is a competition similar to the now-defunct College Bowl or Quiz Bowl, but with subject matter taken from selected books of the Bible. This year the text was the Gospel of John as well as his epistles (1 John, 2 John, 3 John) and 1 Peter and 2 Peter. The strongest players have memorized and can recite the entire text (1,178 verses). More demonstration of that in a bit.

Continue reading “Bible Bowl 2008”

Georgia Aquarium

On Monday, before the Bible Bowl competition really started, I got to take my youngest son, John, to the Georgia Aquarium. It’s billed as the largest aquarium in the world.

Here’s some video from that afternoon, in which John (in red and white) got to touch some rays and a hammer head shark:

[youtube=http://www.youtube.com/watch?v=yHhb2kmdaWw]

John is a pretty sentimental little guy; as we walked back to our hotel he got a little bit quiet and thoughtful and when I asked him why he said, “We probably won’t ever see any of those animals again.” When I said we might go to aquariums in some other cities (as we did in Baltimore a few years ago) he replied, “But we won’t see any of those animals that we saw today.”

I guess the bonding from touching these aquatic creatures with two fingers went a little deeper than I thought.

It was a precious afternoon.

Restaurant Nightmares

As we traveled to Atlanta on Sunday, after having spent the night Saturday in Mount Vernon, IL (which was decidedly non-mountainous) we saw a billboard on I-24 in Tennessee advertising the presence of an A&W restaurant near one of the next exits. My daughter Rebekah, who works at the Austin, Minn. A&W, thought it would be fun to see how they run the restaurant in another city, so she prevailed upon us to stop. I captured her excitement as we arrived at the counter (she had offered to pay for our meals out of the proceeds of some of her roadside strawberry sales from the previous week.):

[youtube=http://www.youtube.com/watch?v=bXV5oLazWqI]

Then we waited. And waited. Not in line. At the front of the line. There were maybe three tables filled with customers, but no one was in front of us in line. Yet employees walked back and forth in front of us, carrying brooms, or towels to clean trays (they had two people on that job), or wandering aimlessly, but exactly 10 minutes after recording Rebekah’s enthusiastic arrival, I recorded this:

[youtube=http://www.youtube.com/watch?v=Tn20Gp_IEOc]

I’m sorry I didn’t keep the camera running, but as we were leaving one of the two tray-clearers asked “Why are y’all leavin’?” and seemed perplexed that it would be a big deal that we would wait 10 minutes to have our order taken: “But we haaaiid to clean traaays!”

That evening we decided to order pizza from our hotel room at the Atlanta Marriott Marquis, and when we called Pizza Hut they told us they were currently about 2 1/2 hours out on deliveries, so we called Domino’s. We were informed it would be 22 to 32 minutes, I gave my credit card for payment, and then we waited. And waited. After about an hour I called Domino’s again to check status, and the phone rang continuously for five minutes with no answer. So I hung up and tried again. Same deal. I called another Domino’s and asked whether they were under the same ownership, and the guy apologized but said they were a franchise and this other one was corporately owned by Domino’s. I told him this behavior reflected pretty poorly on all Domino’s…and he agreed and apologized, but there was nothing he could do. He said he had gotten several other calls about the phone not being answered (three hours before closing time) at the other restaurant.

So I was thinking I would probably need to call the Georgia Attorney General Monday morning about having my credit card charged and no pizza delivered…but just as we were heading to bed (more than an hour after we were told the pizza would arrive, and after the phone had gone unanswered for a half hour), we got a call from the delivery guy, from 40 floors below us. He said they had been overwhelmed with orders, and that whereas the Pizza Hut phone was answered by the local restaurant (so they could gauge the time), Domino’s had a call center taking the calls and didn’t realize how swamped they were.

Note to corporations: even if you’re not outsourcing your call center to India, it can be a major dissatisfier to customers if those taking the calls aren’t plugged into your business realities. If we would have been told it would be 90 minutes, or if someone had answered the phone to tell us they had been overrun and were just behind schedule instead of leaving us to think we had been defrauded, we would have been frustrated but understanding.

In the whole scheme of things, these have been minor annoyances, not major hardships. But in the new world of blogging and social media, your unhappy customers don’t just leave a note in your suggestion box. They can publish their experiences to the world. And in the case of the South Pittsburgh, Tennessee A&W the billboard expense wasn’t just a waste; it led to a negative result.

Our culinary experiences since Sunday have been markedly better.

More reports from the Aase family vacation 2008 coming later today.

Blogging Vacation

No, I’m not taking a vacation from blogging…I’ll be blogging about vacation…to the extent I can. We’re in Atlanta at the Marriott Marquis for Bible Bowl 2008, where my daughter Ruth and son Joe are competing in this national competition. I blogged about the Bible Bowl experience last year; it was pretty amazing. I’ll have some highlights and dispatches from the competition over the next couple of days.

Another amazing feature about our Atlanta trip is this hotel. Here’s a taste of the elevator trip to the 41st floor, where we’re staying.

[youtube=http://www.youtube.com/watch?v=VV_DCHngUJg]

Some of my family members get a little nervous about the heights, but the view from our window (at the top of this post) is pretty sweet.

The sweetest part is having all of our remaining kids together (the ones who aren’t married and/or college graduates) together for this week, and to have my parents along for the trip. We wish Jacob and Rachel (and Kyle and Evelyn) were along too, but we’re thankful for this nice getaway week.

The only downside for frequent blogging is that the daily charge for Internet access is $12.95, which is a bit pricey for family vacation. But in the food court across the street at Peachtree Center there is free wireless, so I’m just coming over here a couple of times a day to sync my computer and post updates. Probably good on vacation to not be doing too much computer activity, but this does make it nice to capture some of the moments, so that when we do our Christmas letter (as we did last year and the year before), we have some photos and videos to which we can link to tell the story of the year.

So some of the coming posts will be of a more personal nature, but for SMUG students they are:

A) A way to get to know the Chancellor and his family a little better, and

B) An illustration of how you can use your blog for multimedia family updates instead of sending photocopied Christmas letters. Not only will this method save you money (at First Class postage rates of 41 cents or whatever it is now…it’s probably been a year since I’ve purchased stamps), but the product is much richer and more interactive.