Lee Aase | Social Media University, Global (SMUG)

Multimedia Reporting

I’m at the Association of Health Care Journalists’ annual conference, called Health Journalism 2008, in Washington, D.C. I just met Scott Hensley from the Wall Street Journal‘s Health Blog, who is one of the panelists in this session on new media tools for telling stories. Appropriately, his presentation is going to be a blog. He set it up here free on WordPress.com.

Other panelists include Amy Eisman, director of writing programs, American University School of Communications, and Joy Robertson, anchor/reporter, KOLR-Springfield, Mo.

Amy sees the following trends in news:

need more video, more pictures, better presentation
Better text – SEO
Social networking
More readers finding content “sideways”
Hyper-link off site
Mobility (information on mobile phones)
Transparency
Experimentation

She also said you need to think about what you can do on the web that you can’t do in print. Think interactivity, links to archives and multimedia. Covering an event for users who can’t attend, via liveblogging.

She recommended Steve Krug’s “Don’t Make Me Think” as a handbook for writing and web design.

Scott Hensley says the WSJ Health Blog has over 2,000 posts in the last year, and more than 21,000 comments. You really should check out his presentation on the blog he set up for this purpose. Here are some highlights:

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Exploring in DC

What do you do on a Saturday night in Washington, DC? If you’re a geek who happens to also be a basketball fan, maybe you do what I’ve done: watch a couple of NCAA basketball games while checking out some newer social media sites and services.

I’m not quite that pathetic. I did take a ride on the Metro this evening after the conference to go see the cherry blossoms on the Mall. It was beautiful:

But after that, I did come back to the hotel to eat and watch UCLA put away Xavier, and for the last couple of hours I’ve been multitasking, checking out some social media sites, services and applications while watching a closer contest between North Carolina and Louisville.

I may be doing some reviews of these after I get a little more experience with them, but here are some initial impressions.

I like Twhirl, a desktop client for Twitter. I think it can help me have more of the real-time experience of Twitter that would be more helpful. Twittermail looks like a good service, too. Dennis McDonald shared his Twitter rules this week, and I agree with most of them.

One thing I’d like to know is whether I can get Tweets from only selected accounts via SMS. I think I’ve tried this, by signing up for one user’s Tweets. This would be particularly helpful if I could have a high-priority class of Tweets (e.g. family members) that came to me by SMS. Does anyone know whether this works?

I also signed up for Utterz, having seen Chris Heuer use it. My profile name is leeaase. Pretty original, huh? I’ll probably use it to do some blog posts, and then may give it a review.

Probably the coolest thing today is FriendFeed. It pulls in data from 33 other services, including Twitter, YouTube, a blog, Flickr, LinkedIn. Again my account is leeaase. I’ve read a bunch about this and look forward to getting more experience with it.

So what has your experience, if any, been with these services?

Elizabeth Edwards at Health Journalism 2008

Elizabeth Edwards, wife of former Democratic Presidential Candidate John Edwards, gave the keynote address at the Saturday awards luncheon at Health Journalism 2008, the annual meeting of the Association of Health Care Journalists.

Elizabeth and her husband formed the Wade Edwards Foundation after he was killed in a tragic car accident. Her personal breast cancer story made lots of news, and she says that when his campaign was active she spent lots of time criticizing her husbands’ Democratic opponents. So she spent ~~her whole~~ a major chunk of her speech attacking Sen. McCain, apparently on the grounds that her criticisms of Sen. Clinton and Sen. Obama were “old news.” How conveeeenient.

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Health Reform Panel at Health Journalism 2008

Julie Appleby, USA Today, moderated this panel and asked each member to give a three-minute solution to health reform.

David Himmelstein, a promoter of single-payer government health insurance, is a primary care M.D. in Cambridge, Mass. He says we need to reform the insured as well as the uninsured. He says by spending what we currently spend on health care more wisely (31 percent for administration.) He says $80 billion insurance overhead would be eliminated.

Karen Davis from the Commonwealth Fund has five principles: Coverage for all, payment reform, a more organized health care system (a “medical home” that ensures access, not just coverage), narrowing the variation in quality and efficiency and bringing everyone to the highest level of quality, national leadership with the private and public sector working together.

Julie Barnes from the New America Foundation’s Health Policy Program has a mission to “preach hope and dispel fears.” She urged journalists to include solutions in their reporting. Their goals: cover all Americans, reduce costs and improve quality. She says these are inextricably linked. Covering everyone means we need to change how we pay doctors, paying not for quantity but quality. She says it can’t happen without bipartisan support, and that we need to encourage conversation.

Tom Miller from American Enterprise Institute says we need to introduce incentives that move us toward a sustainable, value-based health system. We need to encourage healthier behavior by consumers. More emphasis on primary prevention. He says he will “revise and extend his remarks” on the AEI web site.

The Davis/Commonwealth proposal sounds a lot like what the Mayo Clinic Health Policy Center has been advocating. Many of the principles are similar.

Miller says the mismatch between what we spend and what we receive is the fundamental problem. We can’t tax ourselves enough to pay for a program when overall costs are increasing faster than the economy.

Miller and Himmelstein got into a discussion that was, at the very least, “spirited.” Julie Barnes got her wish for “conversation,” I guess.

Julie Appleby asked each of them to suggest story ideas for the assembled journalists. Their suggestions:

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