Mutual Hyperventilation

In Newsweek, Stephen Levy’s The Technologist column examines the controversy involving Fred Vogelstein of Wired magazine and a couple of bloggers who refused to submit to the oral examination of an interview.

Here is what happened to Vogelstein when he sought his interviews. First, blog entrepreneur Jason Calacanis told him he would not speak to him, but answer questions only by e-mail, something Vogelstein wouldn’t agree to. Then, blogging pioneer Dave Winer told him he would not be interviewed by phone. He suggested that Vogelstein e-mail questions that he would then answer publicly on his blog, a solution for which Vogelstein had even less enthusiasm.

Winer and Calcanis reportedly were concerned about possibly having quotes taken out of context, so they wanted their interviews in writing. They also didn’t want a slip of the tongue or a “gotcha” question to lead to something being published that didn’t reflect their real views.

Levy sees this as a troubling sign. His conclusion:

We in the journalism tribe operate under the belief that when we ask people to talk to us we are not acting out of self-interest but a sense of duty to inform the population. It’s an article of our faith that when subjects speak to us, they are engaging in a grand participatory act where everyone benefits. But these lofty views don’t impress bloggers like Rosen. “You have to prove [you represent the public],” he says. Yes, we do. But every time we lose the priceless knowledge from those essential, real-time interviews, our stories are impoverished, to the detriment of our readers: you.

What we have here is a case of both sides overreacting. Winer and Calcanis could have done the phone interviews, but asked permission to record them. Journalists make this request all the time of their subjects: “Is it OK if I record this? I want to be sure to get it right.” Then, if the article came out and didn’t quote them accurately, they could release or post the transcript or the audio file on their blogs. I understand that they might prefer to have time to pause and reflect in answering questions, though, so what gets printed isn’t just what they happen to blurt out.

Levy’s lament also is a bit overwrought. Lots of interviews happen by email, and it’s often for the convenience of both parties. An interview-via-blog is probably much more unusual, but in principle it’s in keeping with what Wired is attempting with its crowdsourcing initiative. Make the interviews and notes available to the world, and let readers judge for themselves how well you captured the essence of the story.

A greater concern is the attitude that comes through in his conclusion. Too many journalists seem to be suspicious of everyone’s motives except their own. “We in the journalism tribe operate under the belief that when we ask people to talk to us we are not acting out of self-interest but a sense of duty to inform the population.” Does he really mean, or expect us to believe, that journalists are the only people for whom self-interest doesn’t play a role?

If their only motivation is “to inform the population,” why would they object to publication of their interview on a blog? Wouldn’t that provide more information to the population?
The reality is that journalists are like the rest of the human race: we all have mixed motives for what we do. That’s why news organizations seek exclusive interviews: they want to get the story (at least as they see it) to the population, but they also want the prestige of being first with the story, or the only one with it.

The other reality is that while there was a time when journalism was the main source of information for the population, that’s no longer the case. People can get information directly, im-mediately, literally, “without media.”

Good journalism remains important, but I believe we will all be better off when we don’t create artificial distinctions between members of “the journalism tribe” and everyone else.

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People don’t get RSS

At least not the way they understand email. That’s why a service like Rmail (which was bought last month by NBC Universal) will be important, particularly until the browsers that incorporate RSS become ubiquitous.

Instead of requiring an RSS aggregator, this site lets people get feeds delivered straight to their email inboxes.

I tested this in my Blogger blog, because for some reason WordPress.com doesn’t let you paste in JavaScript routines. If you check out my sidebar in Blogger, it’s a really nice interface.

I like WordPress a lot, and I’ll bet that if I purchased the CSS customization I could get Rmail to work, but one of the ideas behind this blog is that everything you see here is free…just to emphasize how free and easy it is to use these new media and social media tools.

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Blogs DO Get Higher Search Rankings

One reason people give for companies starting a blog is SEO (search engine optimization). They say BLOG stands for Better Listings On Google. I have a personal example that leads me to see that’s right.

Last November I did a post on John Kotter’s 8 Steps to Successful Change, reviewing his book, “Our Iceberg is Melting.” As I occasionally review my blog stats at wordpress.com, I’ve seen that consistently show up among my higher-ranking posts. As I looked further, I saw that “John Kotter 8 steps” and variants appear as search terms used to reach my blog.

I thought maybe it was through Technorati, so I tried a Google search with the term John Kotter 8 steps, and was surpised to find:
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My surpise was that my post showed up on the first page of search results, and that it was above the Wikipedia entry on John Kotter.

I previously did a post about how for almost any proper noun you enter in Google, Wikipedia will be among the first 10 results. The traffic on my blog isn’t huge, and I don’t have tons of incoming links. So that’s why it seemed odd that my little ol’ blog post would rank higher than Wikipedia, Amazon.com and Barnes & Noble.com.

Blogs really do get Google juice.

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Social Media Summit Wrap-Up

Great to see another participant from the ALI Social Media Summit blogging about his experiences. I’ll be happy to stay in touch with any of my fellow participants who want to further discuss how to engage in blogging, podcasting and other social media. Don’t forget to join Twitter and become one of my friends; that’s a good way to continue the discussion.

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Social Media Summit – Day 2

We heard some excellent presentations today, including one from Andy Sernovitz of the Word of Mouth Marketing Association, another from Mary Owens of Motorola, and a third from Mayor Bill Gentes of Round Lake, IL. A panel discussion featuring Mary, Bill Hanekamp and Patrick Rooney also created some good discussion.

I liked Bill Hanekamp’s four essentials for a successful microsite: it needs to be Entertaining, with Exclusive content, Timely and Relevant to the target audience. We also talked afterward about whether companies can put their video on YouTube and still keep other companies from incorporating it into their for-profit sites. Bill said the owner of content maintains copyright, and a cease-and-desist letter to the offending company will get them to pull it down. The panel said companies need to have a presence on YouTube to be relevant.

This made Kimberly Smith’s kind words all the more meaningful as she launched her blog today. I firmly believe that as more communications professionals begin to understand just how easy it is to blog and start experimenting, they will find applications that make sense for them. As Michael Rudnick said, we need to see the tools as just infrastructure. Don’t pay attention to how most people use them. If they are free (and most of them are) and you can meet a need with them, be creative and take advantage.

So – for those who attended this week, what was the most important nugget you took away? What are you going to apply in your work? In your personal life?

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