Category: Conferences

Boosting Morale of the Morale Boosters

That’s my job today as I make a presentation to the annual meeting of the Employee Services Management Association. The meeting theme is The Employee Morale Conference: Program Ideas to Perk Up Every Employee’s Personality. My presentation is entitled, “Social Networking Applications and Today’s Workforce.”

I hope to encourage, or maybe even inspire, these employee morale boosters to actively adopt social networking tools within their organizations to further engage and inspire their employees. The ESM site lists the top 10 types of employee services programs; social media tools go to the heart of why companies have employee services programs in the first place, and also can be use to enhance (or even completely manage) the basic programs these HR professionals offer.

This presentation has some of the same stories I customarily tell, but it’s tailored for the employee services community, with additional focus on employee engagement options and some of our Mayo Clinic programs that involve employee communications.

Social Networking Applications and Today’s Workforce

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I welcome your feedback and questions, or if you have ideas to share with these HR professionals on how they can use social media tools to do their work more effectively, I’m sure they would appreciate hearing those, too.

Public Affairs Council Webinar

I had an opportunity last night to present at a Webinar sponsored by the Public Affairs Council on integrating social media into your Web strategies. At least it felt like night, because I was calling in from the Netherlands, where I have been for some Health 2.0 conferences. It was 8 p.m. my time, but only 2 p.m. EDT.

Here were the slides I presented (which have some resemblance to my typical presentations, but also have some new wrinkles):

PAC Webinar

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One of the questions raised was about how you get the executives of your company to accept the risk of being involved with social media. My response was to highlight this video targeted at United Airlines, which had nothing to do with whether the company had decided to be involved in social media. It was completely the decision of a disgruntled passenger.

“Control” over your brand messages is an illusion.

“What are we missing?”

Dr. Bas Bloem, the third speaker at REshape (#reshape09), shared a portion of this entertaining video in his presentation on Health 2.0: What it is and what it isn’t. You’ll get a kick out of this:

Dr. Bloem is doing some interesting work with ParkinsonNet, being piloted in Holland but planning to grow internationally. I see some strong parallels between this and the work Dr. Victor Montori is doing at Mayo Clinic with diabetes patients.

Reshape09

Here is the presentation I am offering at the Reshape09 summit in Nijmegen, the Netherlands.

Note to self: Next time you travel internationally and take a brief afternoon nap and therefore set you iPhone alarm to wake you in time for dinner, be sure when you reset the alarm for the next day that you change the designation from “p.m.” to “a.m.”

I overslept by about two hours this morning, but thankfully I had planned to get up four hours before my presentation, and thanks to Cisco (the guy, not the company) for the timely wake-up call.

Reshape09

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