Conferences | Social Media University, Global (SMUG)

A Taste of the Tools that are Changing the World

This is my presentation today at the Rochester, Minn. Thursday Noon Rotary Club.

Social Media 101: A Taste of the Tools that are Changing the World

I was asked to provide a 101 course in Social Media in 20 minutes. It’s a nice opportunity to develop an overview presentation that is a more concise version of what I typically do. And I’ve got a little surprise in store that doesn’t show up in the slides. I’ll update with that later.

My aim for the presentation is to help the participants see the power and potential of social media, but also to remove some of the mystery so they will be encouraged to try these tools personally.

How did I do?

Update: Here’s a photo someone sent me during the presentation (click photo to enlarge):

And the little surprise was a live Skype video conference with my daughter, Rachel, and granddaughter, Evelyn. Instead of just talking about how Skype offers Jetsons-like functionality, I decided to demonstrate.

Mayo Clinic Social Media Update

I’m making a several presentations over the next week, and delivering variations of what you see embedded below. I prefer to not distribute the slides in advance as handouts, so that people aren’t distracted and reading ahead, and so we can all literally be on the same page as we have a conversation.

I also don’t want to have people thinking they need to feverishly take notes, so it’s helpful to be able to tell people just to sit back, relax and discuss, knowing that they can go back and refer to the slides online later.

My presentations vary somewhat by audience, depending on whether I need to introduce the social media tools (and how much time I have been allotted), so what you see below is the “full meal deal.”

Mayo Clinic Social Media Update

View more documents from Lee Aase.

Here are links to some of the Mayo Clinic social media sites I will be mentioning. I invite you to check them out:

I welcome any questions or comments from any of the presentations here, or feel free to tweet them to me (@LeeAase). The great thing about having that conversation in public is that it’s not just one-on-one; on a blog (or on the really small blog called Twitter) others can learn from the discussion, too. But even more importantly, they can contribute their thoughts…so we’re all richer for having brought in diverse experiences and perspectives.

This also is helpful so I can take a snapshot of where we are in our implementation of social media at Mayo Clinic as of September, 2009.

Clayton Christensen on The Innovator’s Prescription

I had a tremendous opportunity this morning to hear Clayton Christensen at #txfm09, the Transform symposium sponsored by Mayo Clinic’s Center for Innovation.

I can’t recommend Christensen’s work highly enough. His thinking on innovation is excellent, and based on what I’ve read of his writing, and the presentation I just heard from him, watching this similar talk embedded above will be well worth your while.

LifeScience Alley Presentation

This morning I have the opportunity to present at a LifeScience Alley educational forum. The title of the presentation is Leveraging Social Media to Reach Customers and Improve Organizational Effectiveness: The Mayo Clinic Perspective.

Here are my slides:

LifeScience Alley Mayo Clinic Presentation

View more presentations from Lee Aase.

I’m looking forward to this presentation and the ensuing discussion, and hope the conversation will continue here.