BlogWell MSP Presentation

Here’s the presentation I’m giving today at General Mills in Minneapolis, where the Social Media Business Council ( is holding its BlogWell conference.

I unfortunately won’t be able to stay for the entire event because I have another presentation to do back in Rochester in the later afternoon, but I look forward to following the Twitter stream at #BlogWell. And hopefully I’ll get to meet lots of folks in the time before my 1:30 CDT presentation.

Speaking at BlogWell

I’m looking forward to participating in my third BlogWell conference on Thursday, August 13 in Minneapolis. I presented in Chicago in January and attended in New York in May. Both were excellent.

BlogWell is sponsored by the Social Media Business Council (formerly called the Blog Council.) The August version of the event will be held at General Mills headquarters, and in addition to my Mayo Clinic presentation will include case studies from:

  • General Mills
  • H&R Block
  • CME Group
  • Ford
  • McDonald’s
  • Walmart
  • Progressive insurance

If you’re in Minnesota (or can get there…we do have fine airlines serving our state) and are interested in seeing and hearing examples of how large organizations are using social media, this is a great chance to pick up some tips and to find models you can emulate in your organization. It’s a fast-paced afternoon and I’m sure you’ll find it worthwhile.

Feel free to contact me if you have any questions about it, or go here to register.

Social Media Conferences, Panels and Tweetups

Over the next few weeks I’m going to be traveling for several conferences and presentations relating to social media. Some of these are open for additional registrations; if you can attend, I’d love to meet you. Otherwise, if you see I’m going to be in your area and would like to Tweetup, you know how to reach me.

  • On Monday, April 27, I will be in Philadelphia for a presentation on integrating social media with mass media at the annual meeting of the National Cancer Institute Public Affairs and Marketing Network.
  • Then I head to New York for some meetings on the 28th and for BlogWell on the 29th – (Registration is still open, and if you use the discount code “friendofmayo” when you register, you’ll get a $25 discount.) I got to present at BlogWell in Chicago in January, so I look forward to hearing these case studies. The Blog Council member meeting and unconference is on the 30th, also in New York City.
  • On May 7, I’ll be part of a panel at the National Press Club with Ceci Connolly of the Washington Post, George Strait of the FDA, Robin Foster of HealthDay and Bridget DeSimone of the NewsHour with Jim Lehrer. Right after that, I’ll be heading to Chicago for an afternoon presentation/workshop on social networking, and then on May 8 I will be presenting at the Ragan Corporate Communicators Conference.
  • On May 12, I’ll be in San Francisco to present at the Community 2.0 Conference.

I’ll be tweeting and blogging from all of these, and would love to get to meet SMUGgles (or even just casual readers) either at one of these events or via impromtu Tweetup. (Although I guess it’s not really “impromptu” if I’m giving you more than a week’s notice, is it?)

At any rate, I look forward to these events and the connections I’ll be making.

My BlogWell Presentation on Mayo Clinic Social Media

The Blog Council today posted video, audio and slides from my January 22 presentation at BlogWell. I’ve embedded the video and slides below.

One interesting point that’s changed since my presentation is that the Facebook pages have again been redesigned, and I think they have become much more useful. We had 4,300 fans of our Mayo Clinic Facebook page in late January, and now we’re at 6,100.

Here’s the link to our Sharing Mayo Clinic blog, mentioned in the presentation, and here is the prototype patient post I mentioned.

I hope to be at BlogWell in New York later this month, listening to and learning from organizations like Coca-Cola, GE, Turner broadcasting and Microsoft. I hope you can join us.