Conferences | Social Media University, Global (SMUG)

Going Viral against HIV and STIs

I’m delighted this morning to be joining my friend Susannah Fox and many others at this one-day conference sponsored by the New York State Department of Health, and hopefully helping to encourage many of the participants to apply social media in their work. I will be sharing our Mayo Clinic experience with social media and also discussing our new Center for Social Media and the Social Media Health Network.

Because I will be moving really rapidly through the presentation, I’m embedding the slides below:

Going Viral against HIV and STIs

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Swedish Society of Medicine Presentation

I had the delightful opportunity yesterday to present a guest lecture for the Swedish Society of Medicine at their annual meeting on Gothenburg, Sweden. After my presentation, we had a symposium in which four other panelists and I also delivered 15-minute addresses.

Here are the slides I used for the longer presentation. Aside from the first couple of slides, which highlight historical connections between Mayo Clinic and Sweden (including 60 years ago this month, when Dr. Edward Kendall and Dr. Philip Hench were in Stockholm to receive the Nobel Prize), many of the slides will be recognizable for long-term SMUGgles.

Swedish Society of Medicine

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Hopefully these slides will be particularly helpful for my Swedish-speaking friends who attended. I tried to not speak too quickly, but given that my address was in English (and that I went with my customary two-slides per minute pace) I thought it would be good to upload this version of the slides as well.

I’m at the airport in Gothenburg now, getting ready to board the plane to Amsterdam and then flying direct to Minneapolis. The nine-hour flight should give me some good time for thinking and planning.

As my new Swedish friends say…Hej!

Bringing the Revolution to Iowa

This afternoon I get to speak to the annual meeting of the Iowa Hospital Association. I had the opportunity in June (in a social media conference that had been postponed by a February blizzard) to present to a group of communicators from the Iowa Hospitals. I understand this will be a broader-based group that will include administrators and hospital leadership, as well as some physicians and other care providers.

Here are the slides I will be presenting, which I mostly include here so I can maintain my typical three-slides-per-minute pace (and to maintain “audience” engagement.) I find that it’s a much better experience if I can tell people to sit back and relax, knowing that everything they see on the screen will be available for their future reference without furiously scribbling notes. It also lets me demonstrate Slideshare embedding:

Iowa Hospitals on Social Media

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It is a more efficient use of resources than printing many pages of handouts, and it keeps us all together instead of some reading ahead. Much better eye contact and engagement.

It also lets me tweak my presentation right up to the day I deliver it, instead of me sending a PDF document weeks in advance. That helps keep it fresh as we have new developments and examples.

Finally, here are a few links: to the Mayo Clinic Center for Social Media site and to the video of our medical Director, Victor Montori, M.D., describing the reasoning behind the Social Media Health Network.