Category: Health Care

Swedish Society of Medicine Presentation

I had the delightful opportunity yesterday to present a guest lecture for the Swedish Society of Medicine at their annual meeting on Gothenburg, Sweden. After my presentation, we had a symposium in which four other panelists and I also delivered 15-minute addresses.

Here are the slides I used for the longer presentation. Aside from the first couple of slides, which highlight historical connections between Mayo Clinic and Sweden (including 60 years ago this month, when Dr. Edward Kendall and Dr. Philip Hench were in Stockholm to receive the Nobel Prize), many of the slides will be recognizable for long-term SMUGgles.

Swedish Society of Medicine

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Hopefully these slides will be particularly helpful for my Swedish-speaking friends who attended. I tried to not speak too quickly, but given that my address was in English (and that I went with my customary two-slides per minute pace) I thought it would be good to upload this version of the slides as well.

I’m at the airport in Gothenburg now, getting ready to board the plane to Amsterdam and then flying direct to Minneapolis. The nine-hour flight should give me some good time for thinking and planning.

As my new Swedish friends say…Hej!

American Medical News highlights hospital social media

American Medical News has a nice profile this morning of Dana Lewis, who exemplifies the new role, in an article titled “Hospitals’ new specialist: Social media manager.” The article begins:

For otolaryngologist Douglas Backous, MD, Twitter and blogging were “like speaking a foreign language.” So he went to his hospital and got himself a translator: Dana Lewis, hired by Seattle’s Swedish Medical Center to handle all things social media.

Lewis is part of a trend in a new and growing type of hospital employment: the social media manager.

Technically, she’s called the interactive marketing specialist. But she, and others like her, are being charged by their hospitals to handle such duties as overseeing their social media presence, communicating with patients through social media — and, in many cases, teaching affiliated or employed physicians how to use social media. The idea is that by having a person dedicated to social media, the hospital can use the technology to strengthen its connections with all of what organizations like to call their stakeholders, which include the physicians who refer patients through their doors.

Check out the whole article: Ed Bennett’s Hospital Social Networking List also is featured, as are my 35 Theses here on SMUG. It also has a nice compilation of social media best practices for hospitals, which author Bob Cook apparently synthesized from several guidelines documents.

Here’s more information on what we’re doing at Mayo Clinic, with our new Center for Social Media. I’m excited that we’ve hired candidates for four of the eight new positions with the Center, and that we have interviews this week and next for two more. I’m also honored that both Ed and Dana are on our advisory board (with 12 more members still to be named). We’re going through about 120 applications from some really strong candidates to ensure broad-based and diverse membership.

When the official online publication of the American Medical Association devotes an extensive article to the topic of social media staffing for hospitals, that’s a good sign the activity is going mainstream. We’re glad to contributing to that through the Mayo Clinic Center for Social Media and the Social Media Health Network.

Bringing the Revolution to Iowa

This afternoon I get to speak to the annual meeting of the Iowa Hospital Association. I had the opportunity in June (in a social media conference that had been postponed by a February blizzard) to present to a group of communicators from the Iowa Hospitals. I understand this will be a broader-based group that will include administrators and hospital leadership, as well as some physicians and other care providers.

Here are the slides I will be presenting, which I mostly include here so I can maintain my typical three-slides-per-minute pace (and to maintain “audience” engagement.) I find that it’s a much better experience if I can tell people to sit back and relax, knowing that everything they see on the screen will be available for their future reference without furiously scribbling notes. It also lets me demonstrate Slideshare embedding:

Iowa Hospitals on Social Media

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It is a more efficient use of resources than printing many pages of handouts, and it keeps us all together instead of some reading ahead. Much better eye contact and engagement.

It also lets me tweak my presentation right up to the day I deliver it, instead of me sending a PDF document weeks in advance. That helps keep it fresh as we have new developments and examples.

Finally, here are a few links: to the Mayo Clinic Center for Social Media site and to the video of our medical Director, Victor Montori, M.D., describing the reasoning behind the Social Media Health Network.

Serving Patients through the Social Media Revolution

Here are my slides from this morning’s keynote at the 2nd Annual Mayo Clinic/Ragan Communications Social Media Summit.

Serving Patients through the Social Media Revolution

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As you will see toward the end, we announced formation of the Social Media Health Network this morning. Here is the news release, and here is the blog post on our Center for Social Media site where you can get more information.

Mayo Clinic Transform Symposium – YouTube Playlist to Embed

On September 13 and 14, Mayo Clinic’s Center for Innovation hosted its second annual Transform symposium. If you weren’t able to attend in person (or even if you did, and want to review any of the presentations), we now have them uploaded as a playlist on our Mayo Clinic YouTube channel. I have embedded the playlist below:

Please feel free to embed the playlist or any of the individual videos on your blog, or otherwise share with those you think would find them interesting and helpful.