Category: SMUG

Podcasting 109: Hotter Podcast Feeds through Feedburner

Note: This post is part of the Podcasting curriculum for Social Media University, Global.

In Podcasting 105 through 108 we demonstrated how you can use a WordPress.com blog as a server to create an RSS feed for your podcast, and can subscribe to your podcast by cutting and pasting that feed URL into your iTunes program. But using the native RSS feed from WordPress.com has a couple of disadvantages:

  1. It doesn’t give you feed statistics, so you don’t know how many people are subscribing. That’s fine if you are doing a personal podcast just for fun, but if you’re doing this in a work environment your employer will likely expect better statistics so you can determine whether the podcast is worthwhile.
  2. Cutting and pasting is a little clunky for your users. They have to know how to subscribe manually in iTunes, and it would be a lot better if there was a nice interface to guide them through the process.

“Burning” your feed through Feedburner.com provides solutions to both of those problems, as you will see and hear below:


Homework Assignments:

  1. Go to Feedburner and set up an account. You will be able to use this to burn your RSS feeds for your WordPress.com blog as well (to be described in a future post in the Blogging curriculum), but it all starts from having a Feedburner account (as Toby Palmer now does).
  2. Go back through the earlier courses in the Podcasting curriculum so you can record an audio file and launch your own student podcast. As you will see in Podcasting 105, we have a standing offer for any SMUG student to  create a free podcast hosted from the SMUG Podcast Blog (and thereby avoid paying the $20/year additional fee to WordPress.com in order to experiment with your own podcast.)

After you’ve learned how to do a personal podcast, you’ll be ready and confident in your abilities to launch one for your business or non-profit organization. You’ll probably want to spend a little money on better recording equipment, and at that point paying the $20 to be able to podcast from your own blog will be well worth it.

But our goal at SMUG is to let you experiment with all of these tools without spending even a penny of your own money, only investing your time in the on-line education process. So please take advantage of the opportunity and start your own podcast today.

SMUG Student Spotlights

While we now have 113 SMUG students representing several continents — including Africa (Kenya), Asia (Cambodia, India), Australia/New Zealand, Europe (Spain, UK) and North America (Canada, U.S.) — making Social Media University truly Global, Pam Larson is the student who lives closest to our physical campus.

Yesterday as our family prepared to leave for vacation I took a few moments to interview Pam about her SMUG experience, what she’s learning and how she’s applying it with her blog.

[youtube=http://www.youtube.com/watch?v=TpSp6YTtnt0]

Pam also is one of the many SMUG students who have gotten “the Flip” video camera. With her son getting married in a couple of weeks, she’s been busy and has gotte a bit behind on her SMUG homework, but she’ll be catching up soon with the Podcasting curriculum.

Another student who has gotten into the act personally is Scott Meis. He has worked with Donate Life Illinois using social media to encourage organ donation, but now has started his own blog.

I’d love to do profiles of other SMUG students, so if you send me links to some of your social media projects (and maybe upload a video to YouTube with your story of how you got involved in social media and what you hope to accomplish, that I can embed in a post about you), it would be fun to call attention to some of your practical applications.

SMUG Campus in Summer

When SMUG was officially established (last January) as an on-line university providing hands-on help in learning about social media and how to practically apply these tools in businesses and other large organizations, I included some campus photos in our SMUG Facebook group.

The photos included interior shots of our turn-of-the-20th-century architecture as well as some exteriors. But let’s face, for most people Minnesota in January seems less appealing than it does with our lush spring and summer foliage, so here are a couple of videos that show our Ivy covered walls:

[youtube=http://www.youtube.com/watch?v=z_9aS2e8f1g]

And our Oak-shrouded “Old Main” campus, including a preview of SMUG’s North Annex (a.k.a. Aase family garage), which is under construction and will include “classroom” space on the second level.

[youtube=http://www.youtube.com/watch?v=RgI43vHL6wo]

By the way, if any philanthropists are interested in funding the SMUG campus expansion, your generosity may be appropriately recognized through the facility naming. 😉

Podcasting 108: Subscribing to Your Podcast

This is a one-credit course in the Podcasting curriculum for Social Media University, Global. It shows you how to subscribe to the podcast feed you’ve created (or to our guinea pig Toby Palmer’s) using a manual cut-and-paste method.

Here’s the slidecast for the course. When you’re done viewing it, see the homework at the bottom.


Assignments:

1. Try clicking this link and see what happens. Then describe what happened in the comments below.

2. Open iTunes, and copy and paste this URL into the “Advanced/Subscribe to Podcast” window as described in the slidecast above.

http://smugpodcasts.wordpress.com/category/lilly-and-the-russet-gigantus/feed

Podcasting 107: Posting Your Podcast Episode

Here is a slidecast with audio showing and telling the steps involved in posting an audio file to a wordpress.com blog. Please check out the prerequisites in the Podcasting curriculum to prepare you for creating your first podcast episode.


Now that you’ve seen how it’s done, it’s time for you to join the fun.

Assignments:

  1. Create and prepare an audio file using Audacity and iTunes (See Podcasting 103 and 104 for instructions.)
  2. Get your own wordpress.com blog if you haven’t started one already, or at least get a username so I can add you as an author for the SMUG Podcast Blog.
  3. Ask to be added as an author, and tell me the title you would like to use for your podcast.
  4. Create a new post that includes your audio file.
  5. Post the link to your post in the comments below.
  6. Get ready for Podcasting 108, 109 and 110 which will tell you how to subscribe to your podcast, enhance your feeds and promote your podcast’s existence.

Updated: The file type Toby had sent me was a .m4a, which I could play in iTunes but which doesn’t appear to be a type recognized for podcasts. I will try to get this as an mp3 so we can move to the next stage.

Still Later: I converted Toby’s file to an mp3 using iTunes, and now it works. In Podcasting 108 I will show you how to subscribe to your podcast (or Toby’s), and where the information you put in the blog post appears in iTunes.