Category: video

RAQ: Should I upgrade my iPhone instead of getting a Flip?

Here’s a recent question from Mara Herschbach in the SMUG Facebook group:

Hi Lee! Love the Keynote this morning you did for Life Science Alley. One question, would you go Flip Camera over the new iPhone 3Gs? I have an iPhone 3G and was not planning to upgrade, but if the cost is similar and I did not have to carry another gadget…

Thanks again for all the info. Looking forward to checking out SMUG.

Here’s my answer:

I think the one reason for concern about iPhone 3Gs video would be whether you can use it with a tripod. Keeping the camera steady is extremely important, and you can’t do that without a tripod, no matter how steady you think you are. So unless you can use the iPhone with a tripod, I still think you need some other kind of camera, whether it’s a Flip or something else.

I’m going to be taking my daughter to the Apple store tomorrow to get her a MacBook Pro as she goes off to college, and I will ask there about whether Apple has a tripod option for the iPhone 3Gs. If not, I think that still means if you want to use video professionally within your blogs or YouTube channel, you need another video camera – whether it’s a Flip or something else.

Does anyone else know whether there is a tripod option for the iPhone 3Gs?

Two Kinds of Viral Videos

I got a request from Jason DeRusha of WCCO TV to shoot and upload a video talking about some of our videos at Mayo Clinic that have “gone viral.” So here’s a little discussion of the two basic kinds of viral videos we’ve had:

Here’s the blog post on Sharing Mayo Clinic where we embedded the video of the Cowans. You can see other highly viewed videos on our Mayo Clinic YouTube channel.

I will update this post later with some more details, but mainly want to get the video available for Jason.

Update: Here’s the story Jason ran. My video submission was mentioned briefly at the end.

Viral Video Case Study: Mayo Clinic’s “Octogenarian Idols”

This is not a post about “How I created a viral video and you can, too.” It’s simply a story that I think you will find interesting, and from which you can learn. Your mileage will vary, but there are some worthwhile lessons for anyone interested in using social media from a business perspective.

At Mayo Clinic, we have been actively exploring and adoption social media tools. We did our first podcasts in September 2005. We set up a Facebook fan page in November 2007 and our Twitter account in April 2008. We’ve been actively uploading to our YouTube channel for a bit over a year, and have developed several blogs over the last 18 months or so.

We took a major step in January by establishing Sharing Mayo Clinic, our culture blog. This gave us a place to publish feature stories that don’t fit in our news blog or podcast blog.

With that as background, here’s our first viral video story:

On April 7, 2009 I got an email (a few of them actually) alerting me to a charming video featuring Marlow and Frances Cowan, an elderly couple from Ankeny, Iowa. The Cowans had been recorded doing a piano routine in the atrium of our Gonda building in Rochester. I thought it was fantastic, so I decided to embed it in Sharing Mayo Clinic. As of that time, the video had been seen 1,005 times since being uploaded in September 2008. By the next day, it was up to 3,805 views (click to enlarge)…

April 8
April 8

…and a week later it was at 26,973.

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Best Practices in Web Video: Case Study

Below is my presentation to be delivered at New York University Wednesday morning, May 27, as part of the Web Video for Healthcare Leadership Forum.

It’s always fun for the SMUG Chancellor to visit a real university for which students pay tuition. But they’re not going to give me an honorary doctorate or anything. Hopefully they’ll at least politely applaud.

Web Video for Healthcare Leadership Forum  

Here are some of the videos featured during the presentation, including one of our professionally produced Mayo Clinic Medical Edge segments:

 

Here is one of the physician interviews captured with a Flip video camera:

Here is a patient story,

Chancellor’s Choice Award: Flip Video Camera

This award will be no surprise to long-term SMUGgles (especially those who have completed Blogging 130), but the Chancellor’s Choice award for low-cost video cameras goes to: The Flip.

Among its Advantages:

Strong video quality, particularly in relatively low-light conditions. 

Speed. Using a camera with miniDV or other tape, you have to play the tape to feed into your computer for digitizing, which takes just as long as the original shoot did. The Flip, by contrast, creates a digital file directly and saves to its memory card, and with the built-in USB connector that flips out (hence the name), you can transfer the video file to your computer for editing and/or upload to YouTube, Facebook or another video sharing service within seconds after shooting. 

Simplicity. It’s literally a point and shoot device, with a single red button to start and stop recording. So easy, even a caveman… (er…uh…sorry guys)

Savings. Ranging from about $70 for 30 minute standard definition to $230 or so for an hour of HD, these cameras are quite affordable. (More details on that below.) I’ve purchased miniDV cameras previously for $400 or so, and for many uses the Flip quality is just as good.

Situational (OK…that’s stretching the alliteration too far.) There’s an old saying in video that you can’t edit what you don’t shoot. Because the Flip fits easily in your pocket, purse or laptop bag, you can have it with you in virtually any situation. This enables you to catch those moments you’d miss if you had to remember to bring your video camera bag. I carry my Flip almost everywhere I go.
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