When It’s This Cold (Part II)

Here’s my last weather-related post for a while. I couldn’t resist the update though, especially when we hit -22 Fahrenheit yesterday morning. Here was the Old Main thermostat reading:

53degrees
As before, the setting on the right is the target temperature (69), while the big number is the actual indoor temperature. It’s a little warmer upstairs, but still awfully cold. There’s no way for the furnace to keep up in a big old house like ours. Yesterday’s high was -11, and we’re not talking wind chill.

So here’s a fun little video to illustrate the benefits of our SMUG North Annex (also known as the Lewis J. and LaVonne A. Aase Motor Fleet and Retreat Center.) When it’s this cold, I’m not spending much time in the attic, but I’m glad our vehicles have a slightly warmer place to be. It’s kind of amazing to watch the car thermometer reading drop after I backed out of the garage.

[youtube=http://www.youtube.com/watch?v=i6sNad4S8IU]

And as I started to say (before my Flip batteries gave out), I really appreciate having a nice warm bus (with wifi) to ride instead of having to drive.

The good news: today we topped out at 2 degrees above zero, and tomorrow should be in the 20s.

This has been a hectic week, as I’ve been working on the launch of a major new work-related blog. I’m looking forward to telling you all about it later on next week.

Meanwhile, I expect now to be able to resume some of the regular SMUG curriculum development over the weekend.

Bankrupt Star Tribune

picture-1

Last night, the Star Tribune of Minneapolis, Minn. reported on its Web site that it was filing for bankruptcy:

The filing, which was made with the U.S. Bankruptcy Court in the southern district of New York, had been expected for months. It follows several missed payments to the paper’s lenders, and it comes less than two years after a private equity group, New York-based Avista Capital Partners, bought the paper for $530 million.

In its filing, the newspaper listed assets of $493.2 million and liabilities of $661.1 million.

Like most newspapers, the Star Tribune has experienced a sharp decline in print advertising. Its earnings before interest, taxes and debt payments were about $26 million in 2008, down from about $59 million in 2007 and $115 million in 2004.

I’ve written several times previously about the immense economic challenges facing traditional media, especially newspapers. The Star Tribune case is of particular interest to me as a life-long Minnesota resident. McClatchy bought the paper for $1.2 billion in 1998 and sold it two years ago for $530 million. So the current economic climate has something to do with the bankruptcy filing, but the economic decline for mainstream media isn’t of recent origin.  Other newspaper companies, include Chicago’s Tribune Company, also have filed for bankruptcy.

I think there will always be a Star Tribune in some form, but clearly we’ll be seeing major changes as it tries to find a way to operate profitably.

All the more reason for anyone involved in communications to devote time to learning about social media. A couple of decades ago you could reach a mass “audience” through just a few big media hits, whether via PR or advertising. No more. The so-called “audience” has dispersed to millions of alternatives, mainly on the Web, and its members don’t just want to passively consume. We want to interact.

Newspapers are going to need to take this into account as they go through their Chapter 11 experiences. Many if not most have offered interaction and the ability to comment on their Web sites for quite some time, so simple interactivity isn’t going to be enough. To survive and thrive, I think they’re going to need to find ways to make their communities contributors instead of just commenters on what the “professionals” produce.
What do you think? Can newspapers survive? How do they need to change?

When it’s this cold…

…it doesn’t matter where you set the thermostat. In the first photo below, you see the Old Main thermostat, with the target and actual temperature. The furnace just can’t keep up.

I tell people Minnesota weather isn’t that bad (which is better than “isn’t that good,” for those of you who don’t speak Minnesotan), and that we usually have 3 weeks a year in which the temperature stays below zero F.

This is one of those weeks.

I’m on the way to university of St.Thomas for a journalism seminar. The second photo is the traffic, which is making me late (but also enabling me to compose this post via WordPress for iPhone.)

No animals or humans were harmed or endangered in the writing of this post. Traffic was stop and go, with more stop than go.

Updated: When I got to St. Thomas (about 9:45), I added this video I shot during the stop and go traffic. It’s not my best work, because I was paying attention to the road (though I was only going about 3 mph), but I think the message is good for young people considering journalism or PR careers.)

[youtube=http://www.youtube.com/watch?v=gNW38ta84sI]

Blogging 352: Adding an Email Subscription Form to Your Blog

Here’s an RAQ from Katie M:

I am currently using wordpress.org for a few blogs. I am setting up for some doctors and another blog for another pilot program … so doctors can learn from each other…I am wanting to have the similar option that you have for subscribing, that is via e-mail. How do I go about doing this?

The answer is pretty straightforward.

I recommend that you use Feedburner to replace your blog’s RSS feed with one that gives you more features, particularly better tracking. Feedburner is free, and among its built-in benefits is the ability to let your readers subscribe by email.

Here’s how you can add a subscription form to a sidebar widget on your blog, assuming you have set up a Feedburner account and “burned” your feed.

Continue reading “Blogging 352: Adding an Email Subscription Form to Your Blog”

Self-Hosted WordPress Advantage: Part I

This evening as I left work I flipped the switch on my Domain Name Server to direct the SMUG domain to this self-hosted WordPress installation. Within about an hour it seems the traffic was being directed appropriately, as you see in the comments on the post below.

I had several reasons for making the change, and in addition to doing 300-level courses in the Blogging curriculum based on my experience in migrating to self-hosted WordPress, I’m going to plan to highlight some of those advantages I was pursuing.

One downside of WordPress.com is that it strips out all javascript, so I was limited in the kinds of widgets I could embed in the sidebar or within posts. So while I could include a single YouTube video (as in this Twitter 103 course), I couldn’t embed a playlist like the one below, which features several videos of Mayo Clinic patients and their families sharing their stories:

There’s no way to do that with WordPress.com! Pretty cool, huh?